Marketing Proposal Specialist (AEC)

Brown and Caldwell•Irvine, CA

6h•$28 - $46

About The Position

The Marketing Specialist role performs general marketing tasks and routinely completes assignments independently and with limited supervision. The role requires some experience with strategic business development, compelling writing, and creative thinking. Marketing staff members are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive content and standout deliverables. The position partners with senior marketing and sales leaders on tracking opportunities and developing strategies to capture work in competitive marketers; overseeing the development and creating persuasive proposals, presentations and marketing materials; and maintaining systems and tools to promote overall efficiency and effectiveness.

Requirements

Solid understanding of marketing principles and tactics.
Ability to apply analytical skills for duties including proposal development and competitor research.
Solid understanding of data management practices and tools for effective sales funnel maintenance.
Strong written and oral communication skills to effectively convey strategic messaging.
Strong facilitation skills to guide in-depth discussions to further advance client relations.
Proficiency in using marketing information systems.
Typically, a minimum of 2 years related work experience.
Demonstrated experience in guiding and developing proposals and competitor analysis.
Ability to work independently and complete tasks efficiently.
A bachelor’s degree in marketing, business or a related field is required.

Responsibilities

Work closely with Client Service Managers (CSMs) to develop client strategies to help grow and maintain strong client relationships, including assembling information packages, connecting CSMs to other clients, experts, and opportunities within the organization, organizing client workshops and special events, and maintaining marketing files.
Partner with teams on pursuits for clients to advance our positioning and deliver proposals that resonate with our clients including coordinating all elements of pursuits such as facilitating conversations to drive strategy development, messaging, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, and driving efficient and timely production.
Facilitate client service team and pursuit-related meetings.
Contribute to company marketing process improvements to support efficiency and overall sales program effectiveness.
Manage processes to create and maintain well-organized, up-to-date qualifications statements, proposals, project descriptions, and resumes that reflect firm strengths and client benefits.
Perform competitiveness research and analysis to enhance competitive advantage.
Manage data and maintain sales funnel to track and prioritize leads effectively.
Maintain marketing information systems for streamlined and effective communication.
Participate in conference engagement planning and marketing-related events to strengthen industry visibility and relationships.
Support a variety of tasks related to proposal development, including document preparation, editing, and coordination.
Communicate strategic messages clearly and consistently to different audiences.
Participate in interview coaching and development sessions to prepare team members for client interactions.
Flexibility to adapt and execute various additional assignments based on evolving needs.