Marketing Project Manager

NDG Communications • La Plata, MD

4d

About The Position

The Marketing Project Manager provides daily support and assistance to the agency's Marketing Services team and service to select clients. You are dedicated and a fast learner, able to help keep projects moving quickly throughout the agency. You'll work with the Senior Vice President, Marketing Services and Marketing Strategy Managers to coordinate the administrative aspects of our client accounts, respond to emails, develop internal correspondence, study media analytics, manage deadlines, and more. You'll also be the content strategy implementation lead for select agency clients' social media channels. You are a seamless extension of your Marketing Services teammates. Clear communication is essential, as is a growing ability to anticipate the needs of clients and teammates. You'll work with team members throughout our agency to ensure projects are managed efficiently and effectively. You'll demonstrate ambition and aptitude for higher-level marketing services positions, with the ultimate goal of moving up in the agency. ADMINISTRATIVE CLIENT MANAGEMENT Keeping apprised of assigned clients' brands, products, services and marketing developments Providing the marketing services team with administrative support within the agency during client conference calls and meetings Answering client calls and emails, and delivering updates to the appropriate team members Keeping apprised of the progress of clients' projects through the Traffic Manager Keeping minutes for client conference calls and meetings, and distributing them to appropriate client contacts Preparing client conference calls and meeting materials PROJECT MANAGEMENT Generating project proposals, agency production memos, client memos and other correspondence Quickly and accurately relaying project Change Orders to all appropriate agency personnel Gathering and assembling background information and research data for clients and projects Proofreading all projects for accuracy in grammar and punctuation Maintaining digital archives of completed work and client-approved projects for future reference Executing client status reports and insightful response tracking reports Actively participating in kickoff calls and collaborative brainstorming sessions, and effectively presenting agency work to clients MEDIA MANAGEMENT Researching media opportunities and drafting recommendations for consideration by the marketing services team Updating media plans as needed Creating insertion orders for media placements and communicating with media personnel to reserve space Ensuring creative files are provided to media partners accurately and on time Alongside the digital marketing team, ensuring campaigns are running accurately and that metrics are positive, and adjusting budgets and targeting as needed Maintaining digital copies of media reference files (proposals, contracts, insertion orders, reports, and invoices) on Google Drive, for easy access by all teammates Reconciling client media budgets monthly, and providing updated budgets to the marketing services team SOCIAL MEDIA MANAGEMENT Oversees the monthly social media content process - from concept to completion - for assigned clients Maintains client brand voices across applicable social media channels and ensures all published content supports these distinct voices Creates strategic monthly content calendars for clients under the guidance of the Director, Digital Marketing and Marketing Managers Schedules, publishes and works with the digital marketing team to promote content on social media platforms on a daily basis for assigned clients Performs high-level, industry-specific research related to social media to identify best practices and new trends PERFORMANCE STANDARDS Keeps up with fast-paced client and agency demands, while multi-tasking and remaining proactive to ensure work is accurate and completed on time or in advance of deadlines, and regularly works to get ahead of schedule Takes responsibility for more aspects of complex client projects (such as digital development, digital marketing, event planning/execution, and video production) Demonstrates greater efficiencies in day-to-day responsibilities (such as producing creative briefs, media plan review/traffic management planning, meeting preparation, and assigned research tasks) Demonstrates a greater understanding of the business models and growth needs of assigned clients, the new home construction industry in general, and best practices for marketing and advertising Commitment to continuous learning and personal growth to expand knowledge of marketing and the new home construction industry via agency-provided resources (ie, books, podcasts, blogs, and seminars/conferences as available) Consistently demonstrates clear communication with clients, vendors, and internal team members in person, in Zoom, over the telephone, via Slack, and through email

Responsibilities

• Keeping apprised of assigned clients' brands, products, services and marketing developments
• Providing the marketing services team with administrative support within the agency during client conference calls and meetings
• Answering client calls and emails, and delivering updates to the appropriate team members
• Keeping apprised of the progress of clients' projects through the Traffic Manager
• Keeping minutes for client conference calls and meetings, and distributing them to appropriate client contacts
• Preparing client conference calls and meeting materials
• Generating project proposals, agency production memos, client memos and other correspondence
• Quickly and accurately relaying project Change Orders to all appropriate agency personnel
• Gathering and assembling background information and research data for clients and projects
• Proofreading all projects for accuracy in grammar and punctuation
• Maintaining digital archives of completed work and client-approved projects for future reference
• Executing client status reports and insightful response tracking reports
• Actively participating in kickoff calls and collaborative brainstorming sessions, and effectively presenting agency work to clients
• Researching media opportunities and drafting recommendations for consideration by the marketing services team
• Updating media plans as needed
• Creating insertion orders for media placements and communicating with media personnel to reserve space
• Ensuring creative files are provided to media partners accurately and on time
• Alongside the digital marketing team, ensuring campaigns are running accurately and that metrics are positive, and adjusting budgets and targeting as needed
• Maintaining digital copies of media reference files (proposals, contracts, insertion orders, reports, and invoices) on Google Drive, for easy access by all teammates
• Reconciling client media budgets monthly, and providing updated budgets to the marketing services team
• Oversees the monthly social media content process - from concept to completion - for assigned clients
• Maintains client brand voices across applicable social media channels and ensures all published content supports these distinct voices
• Creates strategic monthly content calendars for clients under the guidance of the Director, Digital Marketing and Marketing Managers
• Schedules, publishes and works with the digital marketing team to promote content on social media platforms on a daily basis for assigned clients
• Performs high-level, industry-specific research related to social media to identify best practices and new trends
• Keeps up with fast-paced client and agency demands, while multi-tasking and remaining proactive to ensure work is accurate and completed on time or in advance of deadlines, and regularly works to get ahead of schedule
• Takes responsibility for more aspects of complex client projects (such as digital development, digital marketing, event planning/execution, and video production)
• Demonstrates greater efficiencies in day-to-day responsibilities (such as producing creative briefs, media plan review/traffic management planning, meeting preparation, and assigned research tasks)
• Demonstrates a greater understanding of the business models and growth needs of assigned clients, the new home construction industry in general, and best practices for marketing and advertising
• Commitment to continuous learning and personal growth to expand knowledge of marketing and the new home construction industry via agency-provided resources (ie, books, podcasts, blogs, and seminars/conferences as available)
• Consistently demonstrates clear communication with clients, vendors, and internal team members in person, in Zoom, over the telephone, via Slack, and through email

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed