Marketing Project Coordinator

Wausau Homes Inc•Wausau, WI

9h•Onsite

About The Position

The Marketing Coordinator is responsible for project management, builder relationship management, social media content and print/digital asset creation, support for all marketing functions like lead maintenance, builder requests and recruitment, customer education, and other miscellaneous duties. The Marketing Coordinator will help develop and implement strategies for various programs that marketing runs through social media, email, YouTube, and builder/customer recruitment efforts. This role will help shape how we communicate the Wausau Homes brand across all major touchpoints. This role will provide collaboration for key communication needs for marketing projects to support and drive brand awareness, sales, and lead generation on behalf of Wausau Homes and our builder network.

Requirements

Strong knowledge of traditional and digital marketing, content marketing, email marketing, and social media marketing.
Experience with project management and coordination across multiple teams.
Expertise in Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign) and/or Canva.
Demonstrates effective communication, conflict resolution, and creative problem-solving skills.
Possesses strong attention to detail with exceptional grammar, writing, and verbal communication skills.
Ability to work independently and collaboratively as a team.
Displays in-depth knowledge and understanding of marketing channels, platforms, and analytics.
Very strong customer service orientation.
Uphold and exemplify the Wausau Homes Core Values and Vision.
Bachelor’s degree in marketing, communications, or 1 to 3 years of experience in marketing, advertising, or a related field.
Minimum of 1+ years of experience in brand or consumer facing communications in email, social media, and advertising.
Demonstrate proficiency in Microsoft Office including Excel, Word, Outlook, Teams, Planner and PowerPoint.
Basic level of experience and technical understanding across wide range of print and digital marketing disciplines and well as an understanding of best practices for email, web and print design.

Nice To Haves

Experience with Salesforce and HubSpot are preferred.
Experience with photography and videography and editing software is a plus.

Responsibilities

Manages project requests on behalf of custom home builder network, marketing, and other internal departments. Communicates and coordinates project goals, deadlines, and deliverables with the marketing team to ensure optimal collaboration and completion.
Execute day-to-day print, web and digital initiatives that drive engagement throughout the customer journey and increase brand awareness helps drive and support leads through the company website and social channels.
Contribute to tactical campaign planning and support strategy development, while owning the execution, optimization, and reporting of marketing initiatives across channels.
Create and maintain promotional materials and marketing templates by coordinating requirements with Wausau Homes vendor partners, and other company departments.
Manages trade show equipment and vendor partner to oversee rental process, kit inventory, and coordinates invoicing with accounting and our Wausau Homes builder network.
Stay current on all platform innovations, user experience changes, and trends.
Define and implement measures of success to achieve our goals. Measure success and progress of campaign rollouts and long-term usage with customers and builder network.
Create, design, and update various print and digital materials, not limited to flyers, postcards, brochures, emails, social media, and various digital assets.
Develop the strategy and execute builder resources and turn-key campaigns.
Maintain a deep understanding of the brand identity and target position with core audiences in each channel.
Assist with lead management/processing, answering phone calls and lead email requests.
All other duties as assigned.