Marketing Programs Manager

Hycu•Boston, MA

44d•$75,000 - $98,000•Hybrid

About The Position

HYCU is the fastest-growing leader in the multi-cloud and SaaS data protection as a service industry. By bringing true SaaS-based data backup and recovery to on-premises, cloud-native, and SaaS IT environments, the company provides unrivaled data protection, migration, disaster recovery, and ransomware protection to thousands of companies worldwide. The company's award-winning R-Cloud platform eliminates complexity, risk, and the high cost of legacy-based solutions, providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91, HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com. The Marketing Programs Manager develops and executes multi-channel campaigns that attract new prospects and deepen engagement with existing customers. This role works globally across time zones and regions, partners closely with resellers, and owns programs designed to drive acquisition, upsell, and customer loyalty. Location: Boston, MA (Hybrid; 3 days onsite/2 days remote)

Requirements

2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally
Proven success driving both new business and customer expansion/up-sell programs
Strong understanding of customer journey, segmentation, and fan/community engagement best practices
Data-driven approach to campaign analysis and optimization
Exceptional cross-functional teamwork and project management skills
Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools
Experience coordinating global marketing activities and working with distributed/multicultural teams

Nice To Haves

Experience with channel marketing or reseller programs
Track record of building customer advocacy, referral, or loyalty initiatives
Background in digital experience, community, or fan-focused engagement
This role is designed for a proactive, adaptable marketing leader who thrives in a SaaS environment and is passionate about driving results across global audiences

Responsibilities

Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives
Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers
Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty
Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI
Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms
Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture
Oversee campaign budgets, timelines, and resources for efficient execution
Support channel/reseller marketing and partner initiatives as needed