Marketing Program Specialist

IDEX Corporation•Rutherford, NJ

21h•Onsite

About The Position

The Marketing Specialist is the go-to marketing resource for the local Business Unit, playing a critical role in driving brand visibility, supporting commercial success, and ensuring smooth execution of marketing programs. This position is highly hands-on and requires someone who thrives in a dynamic environment, balancing creative initiatives with operational excellence. In this role, you will be responsible for implementing marketing activities that directly impact customer engagement and sales growth. You will manage trade shows and events that showcase our products and capabilities, create compelling social media content to strengthen our digital presence, and provide essential support to the commercial team through sales tools and administrative coordination. Acting as a connector between the local BU and the broader marketing organization, you will ensure consistent branding and messaging while tailoring initiatives to meet local market needs. This is an opportunity for a detail-oriented, proactive marketer who enjoys wearing multiple hats (event planning, content creation, sales enablement, and operational support) while contributing to the success of a global leader in engineered solutions.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
Experience: 4–7 years of experience in B2B marketing, preferably in industrial or technical sectors. Proven success managing multiple brands or business units, including trade shows and events. Strong experience creating and managing social media content for business audiences. Demonstrated ability to manage budgets, vendors, and cross-functional projects with minimal supervision.
Technical Skills: Proficiency in Microsoft Office Suite and familiarity with CRM systems (e.g., Dynamics). Basic knowledge of digital marketing tools (email platforms, social scheduling tools, analytics dashboards).
Core competencies Marketing Execution Across Brands: Ability to implement and optimize marketing programs for multiple BUs.
Event & Trade Show Leadership: Skilled in planning, organizing, and executing multi-brand events with measurable ROI.
Digital Marketing & Social Media: Proficient in managing social platforms and analyzing engagement metrics.
Project Management & Prioritization: Strong ability to manage projects, budgets, and timelines across brands.
Communication & Influence: Clear and professional communication skills; able to collaborate and influence across teams and vendors.

Nice To Haves

Experience with marketing analytics and reporting to measure ROI and campaign effectiveness.

Responsibilities

Trade Show Management: Lead planning and execution of trade shows and events for Gast and Airtech, including logistics, booth setup, and promotional materials. Manage pre-show and post-show communications, lead capture processes, and ROI reporting.
Sales Support: Develop and maintain sales collateral, presentations, and product sheets for both brands. Provide CRM updates, reporting, and insights to support commercial teams.
Marketing Operations: Maintain inventory of marketing assets and promotional materials; coordinate reorders and distribution. Manage BU marketing calendars, including trade shows, social media schedules, and campaign timelines. Ensure all marketing collateral is current, properly stored, and accessible to both commercial teams.
Social Media Management: Plan, create, and publish content across LinkedIn and other relevant platforms for Gast and Airtech. Monitor engagement and report performance metrics; recommend optimizations.
Additional Responsibilities: Support email marketing campaigns and website updates. Coordinate photography and video projects for marketing purposes. Assist with internal communications and employee engagement initiatives.