Marketing Program Specialist - Senior

Intermountain Health • Murray, UT

3d • $34 - $53 • Onsite

About The Position

This position will work closely with the 8-10 provider-related programs at Select Health to develop the overall experience for these programs. This position also develops, writes, and edits content and copy for Select Health provider communications and comm channels. It works collaboratively with Select Health program leaders and clients, utilizing knowledge and understanding of Select Health business processes, products, and services. This includes print and electronic content and collateral for provider and member communications, marketing, advertising and promotion, web site, and technical writing. It writes effective, engaging, and creative content for all audiences including prospective members and groups, brokers, providers, Select Health members, and internal employees. This position researches, verifies accuracy, and ensures writing, editing, and legal review processes are compliant with style guides including trademarks, copyright, grammar, word usage, and spelling. Edits for voice, reading level, style, tone, and syntax as appropriate for media, audience, and government regulations. Will be asked to create communication plans and projects for provider-related programs. Office Hours are 830-530. No weekends, evenings, holidays, graves. Office location is Select Health Green Street The Select Health Provider Comms and Experience group manages all communications and experience elements for Select Health providers. This position will be integral to ensuring that providers have the best experience possible with provider-related programs. Preferred candidates with project management, program management, writing, website, email, and the ability to create content. Looking for a minimum of 5 years of direct experience corporate or non-profit communications experience needed. Scope This position may partially supervise one or more professional employees

Requirements

• Bachelor's degree in communications, English, journalism, marketing, or public relations. Degree must be obtained through an accredited institution. Education is verified.
• Six years of experience in writing, editing, and proofreading in journalism, marketing, communications, public relations, or with an ad agency - and - Two years of professional experience in business communications.
• Two years of health insurance or healthcare industry experience.
• Demonstrated excellent writing and verbal communication skills.
• Demonstrated excellence in project management and program experience development.
• Demonstrated detailed understanding of the Select Health products and services.
• Demonstrated advanced knowledge of work processing and other office software, desktop publishing programs, and multi-media presentation tools.

Nice To Haves

• Master's degree in communications, marketing, English, or related communications field.
• Work experience in a health care setting.
• Demonstrated ability in creative writing.
• Project management experience.
• Able to communicate and counsel others about projects and requirements.
• Ability to present various lines of stakeholders including senior level executives.
• SH only Interact with others requiring the employee to communicate information.
• Operate computers and other office equipment requiring the ability to move fingers and hands.
• See and read computer monitors and documents.
• Remain sitting or standing for long periods of time to perform work on a computer, telephone, or other equipment.

Responsibilities

• Writes effective, engaging, and creative content for all audiences including prospective providers and groups and internal employees. Collaborates with clients to research and complete projects as requested. Provides writing assistance and mentoring to executives and colleagues. Provides communication strategy and oversees high-level communication projects for Select Health. Leads the writing team to ensure content is audience appropriate, and meets all regulatory and brand standards. Develops, writes, and manages key messaging for programs such as the Marketing Content Library, talking points, and scripts for various audiences; these may be highly visible, detailed, or otherwise sensitive communications that often require coordination with executive-level employees and multiple departments and/or stakeholders within Select Health or Intermountain Healthcare.
• Uses project management software to coordinate and complete projects for clients as requested. Using marketing project tracking software, creates project plans for prioritized initiatives to ensure marketing resources are appropriately allocated to meet deadlines and budgets. Provides status reports to marketing managers and internal client business owners, as appropriate. Participates in strategic and project management planning for the Provider Comms and Experience department.
• Uses cloud-based tool to edit Select Health publications, communication, and marketing material to ensure focus on voice of the provider, adherence to company style guide, grammatical correctness, language consistency, style, flow, accuracy and clarity, appropriate literacy levels, and accurate reflection of the company brand.
• Maintains an in-depth understanding of Select Health insurance products, services, guidelines, and policies. It oversees the editing process and final editing of all Select Health provider program publications, communication, and marketing materials. Occasionally collaborates with and provides guidance for vendors. Serves as communications team liaison and counsel to senior-level executives, providing advice on communication projects, presentations, and participating in the development and execution of communication strategies. Provides mentoring, training, and direction to communications team employees and may partially supervise junior team members.

Benefits

• We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.
• Intermountain Health’s PEAK program supports caregivers in the pursuit of their education goals and career aspirations by providing up-front tuition coverage paid directly to the academic institution. The program offers 100+ learning options to choose from, including undergraduate studies, high school diplomas, and professional skills and certificates. Caregivers are eligible to participate in PEAK on day 1 of employment.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 11-50 employees