Marketing Program Manager - Atlanta

We Are Rosie•Atlanta, GA

12h•$75 - $85•Hybrid

About The Position

Our Client is a $2B PE-backed home services platform with 15 brands undergoing a comprehensive marketing transformation. Leadership has committed to an organizational reset across strategy, teams, partners, and systems — and has activated three simultaneous assessment pods covering work across 5 brands. This is a complex, multi-brand, multi-stakeholder engagement with a lot of moving parts. The Program Manager is the connective tissue that makes it all work. You will serve as the central program manager across all three assessment pods, working alongside the fractional CMO and the We Are Rosie client service team. Your job is to ensure the overall program runs on time, assessment methodologies are applied consistently, cross-pod learnings are captured and shared, and leadership has clear visibility into progress across the portfolio. This is not a pod-level project management role. Each pod will have its own part-time project manager handling day-to-day execution. Your focus is the program layer — making sure the three pods are aligned, the fCMO has what he needs, deliverables are consistent, and nothing falls through the cracks between workstreams.

Requirements

You’re a Program Operator, Not Just a PM
You understand the difference between managing tasks and managing a program. You think in terms of dependencies, critical paths, and risk mitigation — not just Gantt charts. You can hold the big picture while staying close enough to the details to catch problems early.
You Thrive in Complex, Multi-Stakeholder Environments
This engagement involves a PE-backed company with many stakeholders, a fractional CMO, We Are Rosie’s client service team, three VP-level brand leads, part-time project managers, and a rotating cast of triage SMEs. You can navigate organizational complexity without getting lost in it.
You Build Systems That Scale
You create templates, processes, and reporting structures that make everyone more effective. You’re the person who builds the operating rhythm so the team can focus on the work, not the logistics.
You Communicate Up, Down, and Sideways
You’re equally comfortable drafting an executive status update for PE leadership and facilitating a working session between brand leads and SMEs. You know what each audience needs and how to deliver it.
You Have Marketing Context
While this is a program management role, you need enough marketing fluency to understand what the pods are assessing, why it matters, and how the pieces connect. You don’t need to be a marketing expert, but you should be able to follow the conversation and add value to it.
8–12+ years of experience in program management, operations, or consulting
Experience managing multi-workstream programs with cross-functional teams
Marketing or marketing-adjacent background — agency, in-house, or consulting environment
Strong toolkit builder — you create frameworks, templates, and processes that bring order to complexity
Comfortable with ambiguity and fast-moving environments where the playbook is being built as you go

Nice To Haves

Experience with assessments, audits, or transformation engagements preferred
PE-backed, franchise, or multi-brand experience a plus

Responsibilities

Program Operations & Governance
Build and maintain the master program timeline across all three pods and phases
Establish and run the reporting cadence — weekly pod syncs, cross-pod standups, leadership updates
Track deliverables, dependencies, and risks across pods; escalate blockers early
Own program documentation — status reports, decision logs, action items, stakeholder communications
Assessment Toolkit & Methodology
Support the fCMO in building the standardized assessment toolkit (interview guides, surveys, audit templates, evaluation frameworks)
Ensure all three pods are applying consistent methodologies and producing comparable outputs
Manage the pre-work phase to align tools and processes before teams engage with brand stakeholders
Cross-Pod Coordination
Facilitate knowledge sharing between brand leads so learnings from one pod inform the others
Coordinate SME deployment across pods to begin making improvements while the assessment is ongoing. Note, some specialists will flex between brands.
Identify patterns, shared challenges, and portfolio-level insights that individual pods might miss
Stakeholder & Executive Communication
Help prepare executive readout materials and status updates for client leadership
Support the fCMO in structuring presentations and recommendations for PE and brand stakeholders
Manage internal team communications between We Are Rosie, fCMO, and the broader pod teams
Resource & Budget Tracking
Track hours, utilization, and resource allocation across all pods
Flag resourcing gaps or capacity issues before they impact timelines
Support budget management and reporting for the overall engagement