Marketing Program Manager, Physician Engagement

University of Washington•Seattle, WA

1d•Hybrid

About The Position

UW Medicine Strategic Marketing and Communications has an outstanding opportunity for a Marketing Program Manager to join their team. UW Medicine Strategic Marketing & Communications At UW Medicine, we work to improve health for all people through excellence in clinical, research, and education and training programs. As the only comprehensive clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world’s largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees, and practitioners in the health professions. UW Medicine’s Strategic Marketing and Communications (SMC) team plays a unique and vital role in advancing UW Medicine’s mission to improve the health of all people. We advance UW Medicine’s mission by creating connections to the discoveries, knowledge, and care that improve people’s lives. Our team is comprised of 50+ dedicated professionals who work across a variety of marketing and communications disciplines for both the health system and UW School of Medicine, including brand and marketing strategy, news, and media relations, internal and crisis communications, web development, UX/DX strategies, social media, writing, and graphic design. Our success lies in our core values: respect, teamwork, creativity, continuous improvement, and focus on all people, that are reflected in all that we do. Position Purpose: The Marketing Program Manager, Physician Engagement (Program Manager) leads the development and execution of marketing programs that engage external referring physicians, community providers, and internal physician audiences. This role translates UW Medicine clinical, access, and service line strategies into targeted physician-facing programs that strengthen relationships, support referrals, and improve awareness and utilization of UW Medicine services. Reporting to the Senior Director of Marketing, the Program Manager partners closely with internal stakeholders such as services line leaders and clinical leaders, Outreach, and cross-functional marketing and communications teams to plan, manage, and measure integrated physician engagement programs aligned with UW Medicine’s strategic priorities. Position Complexities: This position plays an integral role in developing marketing campaign strategies to reach physician and provider audiences. The Program Manager must balance a range of strategic priorities across multiple stakeholder groups with varying goals and expectations. The person must be able to work independently and often with ambiguity. The Program Manager builds and sustains trusted relationships which involves continuous engagement and using people skills to influence without delegated authority. Additionally, this position will require the ability to measure program effectiveness in a non-transactional environment (such as through physician behavior). This role requires overseeing the work of both internal teams and external vendors while managing project scope, timelines, budgets and brand standards. The integration of relationship management, program oversight, and content development makes this a multifaceted role requiring the ability to multi-talk and work with shifting priorities. This position is primarily a telework arrangement where the employee has both an ongoing, regular telework arrangement, but occasionally will need to attend ad hoc days as directed by manager and once per month for SMC All Team Meeting. The University worksite in Seattle remains the official work location. Position Dimensions and Impact to the University: This position plays a pivotal role in shaping how physicians experience and engage with UW Medicine—supporting access to expertise, strengthening referral relationships, and advancing UW Medicine’s mission and thought leadership across the region.

Requirements

Bachelor’s degree in marketing, communications, business, journalism, or a related field.
Five or more years of experience in marketing, communications, or program management.
An equivalent combination of education and/or experience may substitute for minimum requirements.
Proven experience managing complex, cross-functional marketing programs.
Experience working with healthcare, B2B, or other professional audiences.
Strong strategic thinking, writing, and communication skills.
Demonstrated ability to influence without authority and manage competing priorities.
Comfortable navigating ambiguity and evolving business needs.
Collaborative, organized, and results-driven approach.

Nice To Haves

Experience in an academic medical center or complex health system.
Familiarity with physician referral dynamics, provider engagement, or healthcare access strategy.
Experience partnering with physicians, service line leaders, or clinical stakeholders.

Responsibilities

Serve as a primary marketing partner to physicians, service lines, and Physician Relations teams to support physician engagement and referral initiatives.
Collaborate with internal stakeholders to understand business goals, clinical priorities, access changes, and provider updates.
Develop marketing campaigns using email, newsletters and curated content distributed through third party vendors.
Build trusted relationships with internal stakeholders that support strategic alignment, effective communication, and long-term physician engagement.
Work with Senior Marketing Managers to establish marketing priorities.
Lead physician marketing programs end-to-end, including planning, execution, optimization, and team performance evaluation.
Manage timelines, scope, budgets, resources, and workflows across multiple concurrent initiatives.
Coordinate and manage work across creative, digital, content, analytics, web, and external vendors to ensure timely, on-brand delivery.
Ensure projects align with UW Medicine strategy and marketing standards.
Develop and oversee physician-focused messaging and materials across digital, print, events, and targeted outreach channels.
Ensure content is clinically accurate, compliant, and aligned with service line and system priorities.
Support physician education related to new services, access pathways, care models, and referral processes.
Oversee physician-facing web and referral resources to support ease of referral, transfers, and provider connections.
Define and track success metrics for physician engagement programs, including awareness, engagement, referrals, and access utilization.
Partner with SMC analytics and operations teams to assess program performance and ROI.
Use data and physician feedback to continuously refine strategies, resource allocation, and program design.