Marketing Professional, Interventional Pulmonology

Siemens Healthineers

1d•Hybrid

About The Position

We are seeking a highly experienced Marketing Professional with a deep background in interventional pulmonology, clinical adoption strategies, marketing expertise and market development to support our interventional pulmonology portfolio. This role will lead strategic marketing initiatives, strengthen partnerships with key opinion leaders (KOLs), and drive programs that elevate clinical value, accelerate adoption, and support long-term commercial success. The ideal candidate brings extensive experience collaborating with interventional pulmonologists, thoracic surgeons, oncology partners, and cross-functional commercial teams, paired with a proven ability to transform clinical insights into actionable, scalable marketing strategies.

Requirements

A highly accomplished, results-driven approach backed by decades of experience in marketing, market development, and clinical technology commercialization.
Deep understanding of procedure workflows and multidisciplinary collaboration in interventional pulmonology and lung cancer pathways.
Strength in building trusted relationships with clinicians, hospital leaders, and cross-functional teams.
A passion for improving patient outcomes and advancing technologies that shape the future of lung cancer diagnosis and care.

Nice To Haves

10+ years of experience in marketing, market development, or commercial strategy within interventional pulmonology.
Experience in lung cancer diagnostics, thoracic oncology, or minimally invasive surgical technologies are preferred.
Demonstrated success driving adoption of medical technologies through clinical and commercial collaboration.
Expertise in presenting clinical data and translating technical concepts into clear, strategic marketing outputs.
Proven track record developing KOL programs, educational initiatives, or market activation events in the pulmonary space.
Strong ability to manage cross-functional teams, influence diverse stakeholders, and navigate complex clinical environments.

Responsibilities

Strategic Marketing & Market Development Lead the development and execution of marketing strategies specific to interventional pulmonology technologies, with a focus on clinical adoption and market expansion.
Translate clinical data, evidence, and competitive intelligence into compelling messaging, campaigns, and customer-facing programs.
Support the creation of regional and national marketing plans that align with commercial objectives.
KOL & Clinical Stakeholder Engagement Build and nurture relationships with KOLs in interventional pulmonology and thoracic oncology to enable peer-to-peer education, platform validation, and program development.
Partner with clinical stakeholders to understand evolving practice patterns, procedure pathways, and unmet needs.
Program & Event Leadership Develop and manage high-impact educational programs, including webinars, panel discussions, peer exchanges, video content creation and clinical workshops.
Lead strategic event planning for society meetings, customer roundtables, and specialized IP-focused engagements with and without headquarter attendance.
Cross-Functional Collaboration Work closely with sales, sales operations, partnership management and applications/demonstration teams as well as clinical and product marketing at headquarters to ensure unified messaging, adoption strategies, and customer experience.
Support VOC initiatives related to new feature development, claims, and positioning for advanced imaging and next-generation bronchoscopic technologies.