Marketing Planning Specialist

Rural King Supply•Mattoon, IL

21d•$48,250 - $56,000

About The Position

As a Category Marketing Planning Specialist you will be a crucial function in shaping and impeccably executing strategies and initiatives that support key promotions, product categories, and brands in alignment with Rural King's overarching strategic roadmap. This role encompasses the leadership of cross-functional teams, the oversight of third-party agencies, and the collaboration with internal and external partners to attain overarching business objectives. In addition, the position carries the responsibility of managing vendor CO-OP funds that complement the core RK marketing budget.

Requirements

At least 2 years of marketing planning experience and bachelor’s degree in marketing, communications or similar field or equivalent combination of experience and education.
Excellent verbal and written interpersonal and communication skills.
Excellent customer service skills.
Strong understanding of retail business practices.
Excellent negotiation and conflict resolution skills.
Demonstrated ability to adapt in a fast-paced environment.
Strong analytical and problem-solving skills.
Excellent organizational skills and attention to detail.
Demonstrated ability to coach and mentor team members.
Ability to prioritize tasks and to delegate them when appropriate.
Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Able to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in-person and via electronic devices.
Close vision for computer-related tasks.

Responsibilities

Develop and execute marketing plans and assets by leveraging a variety of marketing channels (digital, social, email, store POP, print, TV/radio, public relations, experiential events, etc.).
Transform data-driven insights into actionable strategies.
Present and align strategies with senior leadership.
Ensure tactical alignment with channel owners.
Provide precise creative guidance to both internal and external creative collaborators.
Ensure operational coordination with field teams.
Oversee the entire spectrum of execution details, from development to deployment.
Compile and effectively communicate results.
Interpret and optimize programs based on performance metrics.
Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories, and services
Determine an appropriate integrated marketing support plan inclusive of CRM, digital, social, in-store environment, internal communication, and budget.
Ensure flawless execution of tactical elements of marketing programs, including setting up promotional elements, working collaboratively with various Marketing teams, ensuring communication to store team, communication with vendors, keeping leaders informed, etc.
Lead national events for key categories and brands, and other national merchandising events developed.
Partner heavily with Merchants and Leadership to ensure programs align with and support business priorities; report out on results and learnings.
Leverage internal resources and external partners for programs to provide the maximum return to the organization. External partners may include advertising agencies, PR agencies, Print Suppliers, media agencies, packaging vendors, consultants
Proactively work with key vendor partners and merchants to fully leverage vendor assets and funds.
Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
Perform other duties as assigned.

Benefits

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership