Marketing Planning Manager (US) - Consumer Lending

TD•Mount Laurel Township, NJ

20h•$91,000 - $145,600

About The Position

Department Overview: As part of the Consumer marketing department, you will serve as a trusted advisor and one of the primary Marketing contacts to the Consumer Lending businesses building valuable relationships with business leaders to translate business, client, and product strategies into supporting integrated marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer. This role has strategic influence on marketing for the Consumer Lending businesses. You are a decidedly driven professional skilled in both strategy and execution. You collaborate and negotiate with internal and external marketing partners to develop integrated marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals; enhance client experience; and acquire, grow, and retain profitable client relationships. You will participate in sprint reviews and quarterly PI planning sessions, to gain alignment on upcoming priorities while ensuring capacity. As a valued member of the department, you have consumer lending marketing experience at a top bank, or financial services/marketing experience with a proven track record of successfully navigating complex organizations operating in agile or pod-based environments. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience analyzing campaign results to inform future strategies and forecasts and crafting compelling and insights-based presentations for senior leaders. The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans. Depth & Scope: Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity Independently manages end-to-end functional programs Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions Uses sophisticated analytical thought to exercise judgement and identify solutions Impacts the achievement of sub-function or business line objectives within the area they are accountable for Work is guided by policies and industry standards/methods Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders Works autonomously as the lead and guides others within area of expertise

Requirements

Undergraduate degree and/or equivalent relevant experience
7+ years experience
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion

Nice To Haves

Residential lending product marketing experience
7+ years of prominent banking institution experience.
Bachelor’s degree in Marketing.
Deep specialized (SME) knowledge within marketing planning or line of business marketing.
Experience with forecasting and comfort navigating P&L impact/drivers
Ability to apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
Ability to lead projects of significant complexity and moderate risk exposure, in addition to leading a team of professional peers.
Sophisticated understanding of clients through the interpretation of end user research and analytics.
Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
Strong presentation skills and communication skills.
Demonstrated budget management experience.
Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
Demonstrated experience direct-to-consumer and/or digital marketing campaigns, life-style triggers, or customer cross-sell journeys, including strategy, launch and post-implementation review
Analytical, big-picture thinker: experience building innovative test-and-learn strategies and evolving marketing program to best in class
Ability to contribute to strategic direction of their portfolio and provide advice and recommendations to senior leadership
Experience with project management tools and visual dashboards (Adobe Workfront, QuickBase and Jira a plus)
Experience operating in Pods/Agile environment (i.e. Scrum-Methodology or Kanban), a plus
Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.)
Team player; positive energy and attitude

Responsibilities

Creates integrated marketing campaigns that meet business and marketing strategies and objectives
Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
Analyzes past results and makes recommendations to maximize return on investment
Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
Tells our Story – effectively communicates the results and sells the value of marketing
Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
Navigates through roadblocks by engaging key stakeholders/sponsors
Leads multi-functional teams through the project
Tracks and manages budget against plan, meeting all financial reporting requirements
Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
Uses data combined with judgement and intuition to make recommendations and drive action
Utilizes data to tell our story and make recommendations that are simple and concise
Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
Prioritizes and manages own workload to meet service level requirements for service and productivity
Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Benefits

Growth opportunities and skill development are defining features of the colleague experience at TD.
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals.
Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

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