Marketing Performance Analyst

Atlas Technology Solutions, Inc. • Chicago, IL

54d

About The Position

We're looking for a data-driven Marketing Performance Analyst to join our high-growth team. This role, reporting to the VP of Global Growth Marketing, is pivotal in helping us understand and improve the performance of our marketing initiatives across the funnel-increasing quality lead volume and decreasing CAC.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Engineering, or a related field.
• 4-6 years of experience in marketing analytics, growth marketing, or revenue operations-preferably in B2B SaaS or HR tech.
• Strong experience with HubSpot (or similar CRM/marketing automation platform), Google Analytics, and Excel.
• Familiarity with data visualization tools (e.g., Looker, Power BI, Tableau) and the ability to collaborate with data teams (Including agency partners) to create a full marketing impact story.
• Strong grasp of B2B funnel metrics (TOFU, MOFU, BOFU), attribution models, and KPIs such as CAC, LTV, and ROI.
• Experience analyzing performance across paid media (LinkedIn, Google Ads), SEO, content, and email marketing campaigns.
• Comfortable working in a fast-paced environment and making recommendations based on incomplete or evolving data.

Responsibilities

• Own reporting & dashboards: Build and maintain dashboards in HubSpot, Google Analytics, and BI tools (e.g., Looker, PowerBI) to track key metrics like MQLs, CAC, ROI, conversion rates, and channel performance.
• Funnel performance analysis: Analyze marketing funnel health across channels and lifecycle stages to identify drop-off points, optimize conversion paths, and recommend actions for improving lead quality.
• Campaign performance optimization: Partner with campaign owners to design ways to measure A/B tests, paid and organic campaign effectiveness, and help allocate budget based on performance insights.
• Attribution modeling: establish a multi-touch attribution model to inform marketing mix decisions and executive reporting.
• Cross-functional collaboration: Work closely with growth, product marketing, and sales operations to align on KPIs, surface insights, and improve end-to-end lead-to-revenue reporting.

Benefits

• The opportunity to work with a purpose - simplifying global expansion across borders and cultures
• A diverse and inclusive environment
• Country-specific benefits
• Flexible PTO
• Your birthday off and a day for you to volunteer and give back to the organization of your choice
• Generous Parental Leave Program
• Growth and development opportunities with access to a top learning content provider
• The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 251-500 employees