Marketing Ops Spec

Staples•Framingham, MA

About The Position

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. What you’ll be doing : Build and execute Email campaigns using Marketo as the automation platform Project manage email campaign execution, including schedule, deliverables, content, data, and reporting Act as a subject matter expert to advise our marketing partners on best practices for campaign development Recommend how data can be used to increase personalization and dynamic content into our email campaigns Build out email nurture steams and trigger campaigns to increase automation Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns Perform complete end-to-end testing or all projects to ensure flawless execution Partner with Trade Show marketing team to capture show data and route leads to sales team and/or email streams Execute A/B testing as needed; recommend best practices to set up and execute tests Provide campaign reporting and ongoing monitoring Troubleshoot technical issues as they arise Educate partners on marketing automation best practices Manage our technical vendors/consultants as needed What you bring to the table : Logical thinker Strong technical skills Proven ability to learn new technology applications quickly Excellent project management and organizational skills Experience working with cross functional teams

Requirements

2+ years of experience years of marketing experience managing marketing-based email campaigns or Digital Marketing or Marketing Automation experience
Logical thinker
Strong technical skills
Proven ability to learn new technology applications quickly
Excellent project management and organizational skills
Experience working with cross functional teams

Nice To Haves

Bachelor’s degree or equivalent work experience
Marketo experience

Responsibilities

Build and execute Email campaigns using Marketo as the automation platform
Project manage email campaign execution, including schedule, deliverables, content, data, and reporting
Act as a subject matter expert to advise our marketing partners on best practices for campaign development
Recommend how data can be used to increase personalization and dynamic content into our email campaigns
Build out email nurture steams and trigger campaigns to increase automation
Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns
Perform complete end-to-end testing or all projects to ensure flawless execution
Partner with Trade Show marketing team to capture show data and route leads to sales team and/or email streams
Execute A/B testing as needed; recommend best practices to set up and execute tests
Provide campaign reporting and ongoing monitoring
Troubleshoot technical issues as they arise
Educate partners on marketing automation best practices
Manage our technical vendors/consultants as needed