Marketing Operations Specialist

Greenlight Networks•Rochester, NY

6d•$78,000 - $85,000

About The Position

Greenlight Networks is seeking an innovative Marketing Operations Specialist to join our team! This role involves managing our Hubspot CRM, optimizing marketing campaign targeting and performance tracking/reporting. Close collaboration with marketing, sales, operations and customer experience team members. The ideal candidate will have strong technical proficiency, organizational skills, and a passion for using data to evaluate and optimize marketing efforts to generate revenue. As a Marketing Operations Specialist, you will play a crucial role in driving revenue growth by bridging the gap between marketing and operational systems used across the company. The role requires hands-on experience with HubSpot, GAIIA, WordPress, Google Analytics, third-party integrations and other digital marketing technologies. The successful candidate will possess natural curiosity, be able to work on multiple projects simultaneously in a fast-paced environment while meeting deadlines and maintaining high quality standards.

Requirements

Familiarity with HubSpot’s marketing, sales, and CRM features.
Familiarity with lead nurturing processes, sales funnels, campaign performance and ROI.
Knowledge of HubSpot’s API for advanced integrations.
Understanding of email marketing best practices and data privacy regulations (CAN-SPAM, etc).
Proven experience managing websites using HubSpot CMS and WordPress
Understanding of HTML, CSS, and JavaScript.
Ability to work cross-functionally with marketing, sales, operations and development teams.
Strong project management, written, communication and organizational skills.
Excellent analytical, problem-solving skills and attention to detail.
Ability to remain agile and make informed decisions rapidly, especially when handling campaign performance or system issues in order to keep marketing efforts on track.
Comfortable in a fast-paced environment and able to pivot quickly, adjust to new priorities, and remain calm under pressure.
Possess a passion for learning industry-leading marketing technologies, tactics and best practices.
Proven success leading adoption of new marketing strategies and tools.
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in marketing automation, marketing operations, and campaign management.
Experience with SEO best practices and analytics tools (e.g., Google Analytics, HubSpot analytics).

Nice To Haves

Familiarity with other CMS platforms (Shopify, Magento, etc.)
Experience with graphic design tools (e.g., Adobe Creative Suite, Canva, Figma).

Responsibilities

Drive marketing automation strategy is supported by best practices.
Recommend and implement new technologies to deliver personalized experiences and drive leads, while improving user stickiness
Oversee HubSpot CRM, marketing, and sales tools with the website.
Manage and optimize Hubspot lists, contacts, and workflows to streamline campaign execution and lead management.
Manage website forms and their integration with HubSpot workflows to ensure proper lead capture and segmentation.
Set up and manage automated workflows to streamline marketing and sales processes.
Leverage the Hubspot CRM and marketing automation platform to build workflows targeting contact demographics, behaviors, and other key criteria.
Stay up to date with industry trends and continuously look for opportunities to streamline marketing processes, improve campaign execution, and increase efficiency.
Own best practices across HubSpot’s Marketing suite
Monitor website performance using HubSpot analytics and Google Analytics.
Implement on-page SEO strategies to improve organic search rankings.
Regularly review and improve the website’s SEO performance, ensuring content is optimized for relevant keywords.
Set and monitor KPIs and report on campaign development, timelines, and results using HubSpot reports/ dashboards.
Build dashboards and campaign reports for strategic analysis.
Track and analyze the performance of marketing campaigns, building reports to highlight effectiveness of campaigns and key performance metrics (open rates, click-through rates, conversions, etc.), offering insights and recommendations for continuous improvement.
Use data to identify trends, improve lead quality and engagement, and refine targeting for future campaigns.
Work closely with the Sales and Marketing team to ensure alignment between marketing campaigns and revenue generation initiatives.
Share insights on lead quality and conversion rates to help refine lead generation strategies and sales processes.
Conduct A/B tests on website elements to improve conversion rates and user engagement.
Monitor user behavior and website traffic to identify areas for improvement.
Collaborate with developers or technical support teams for advanced troubleshooting.
Collaborate with marketing and content teams to ensure timely updates to website content, blogs, and landing pages.
Create and optimize landing pages, forms, and calls-to-action (CTAs) to support marketing campaigns.