Marketing Operations Specialist
About The Position
Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Integrated DNA Technologies (IDT), one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Our team at Integrated DNA Technologies (IDT), is united by a commitment to collaboration and scientific excellence, building on a strong foundation of innovation, expertise, and reliability. Guided by our vision to help researchers rapidly move from the lab to life-changing advances, we work closely with global partners to accelerate progress and genomics breakthroughs across fields like cancer, infectious disease, rare genetic disorders, and more. At IDT, you’ll be part of a culture rooted in continuous learning and improvement—where your growth fuels our mission to accelerate the pace of genomics and helps shape a healthier, brighter future for all. Learn about the Danaher Business System which makes everything possible. The Marketing Operations Specialist is responsible for executing and optimizing digital marketing programs across our global marketing automation ecosystem. This role drives operational excellence in email marketing, lead flow, data integrity, and campaign performance reporting, ensuring that demand generation programs scale efficiently and deliver measurable impact. This position reports to the Director, Digital Marketing & Operations and is part of the Global Marketing Team. This is an on-site role for designated locations In this role, you will have the opportunity to: Execute, optimize, and support email, nurture, and trigger‑based campaigns in Marketo, ensuring accurate setup, testing, scheduling, and deployment. Maintain lead data integrity and flow across Marketo and Salesforce, including imports, segmentation, scoring, routing, and sync monitoring. Support and enhance email and landing page templates, including HTML/CSS edits, QA, and brand adherence. Monitor campaign performance and deliver clear reporting on KPIs, engagement metrics, and database health for stakeholders. Proactively monitor deliverability, compliance, and sender reputation, addressing issues related to privacy regulations and email best practices
Requirements
- Bachelor’s degree or equivalent combination of education and experience.
- Multiple years of hands‑on experience with marketing automation platforms, specifically Marketo.
- Working knowledge of CRM integrations, preferably with Salesforce, including lead lifecycle management.
- Demonstrated experience with email marketing best practices, data segmentation, and audience targeting.
- Proficiency with Excel or similar tools for data analysis, reporting, and performance tracking
Nice To Haves
- Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) certification.
- Hands-on experience with Salesforce, CMS platforms, or Google Analytics
- Basic HTML/CSS development for email and landing page optimization.
Responsibilities
- Execute, optimize, and support email, nurture, and trigger‑based campaigns in Marketo, ensuring accurate setup, testing, scheduling, and deployment.
- Maintain lead data integrity and flow across Marketo and Salesforce, including imports, segmentation, scoring, routing, and sync monitoring.
- Support and enhance email and landing page templates, including HTML/CSS edits, QA, and brand adherence.
- Monitor campaign performance and deliver clear reporting on KPIs, engagement metrics, and database health for stakeholders.
- Proactively monitor deliverability, compliance, and sender reputation, addressing issues related to privacy regulations and email best practices
Benefits
- IDT, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
- Check out our benefits at Danaher Benefits Info.
- This job is also eligible for bonus/incentive pay.
- We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
