Marketing Operations Specialist

RIHM FAMILY COMPANIES•South Saint Paul, MN

28d•$60,000 - $65,000•Onsite

About The Position

Rihm Family Companies (RFC) is seeking a Marketing Operations Specialist to join our growing team. Our family-owned business is driven by our 4 Es of Doing Business – Effective, Efficient, Equity and Expansion. We look for exceptional candidates who value our mission. The Marketing Operations Specialist partners closely with our Parts, Service, Truck Sales, and Leasing teams to help drive growth through data insights, reporting, and targeted marketing initiatives. This role blends analytics with hands-on marketing execution. The ideal candidate is both creative and analytical, comfortable owning projects end-to-end, and motivated by seeing marketing efforts translate into leads, opportunities, and closed business. This role reports directly to the Director of Marketing Communications and is an in-office position based at RFC’s Corporate Headquarters in South St. Paul, MN. If you enjoy both numbers and creativity, and you want your work to have a direct impact on revenue and results, this role will be a great fit. RFC is proud to operate with Traction EOS® to foster an environment of focus and accountability, and to maintain a healthy leadership team. Watch our video to see what it’s like to be part of the Rihm team! https://youtu.be/Xftgm1G_tDY?si=uZv0jQeIEiAd13gR

Requirements

3+ years in marketing, marketing operations, CRM, or analytics focused roles
Experience working with CRM systems (Salesforce) and reporting tools
Excellent project management experience
Strong Excel skills, Power BI or similar tools a plus
Comfortable analyzing data and translating it into clear recommendations
Basic graphic design skills using Adobe, Canva, or similar tools
Strong writing and communication skills
Ability to adapt and be flexible with changing priorities and direction
Experience in B2B, dealership, or service-based environments preferred
Sales-minded, motivated by results, outcomes, and business impact
Comfortable working cross-functionally with sales, leadership, and operations teams
Hands-on and proactive, comfortable both planning and executing
Strong communicator who can translate ideas into action and results
Organized, dependable, and able to manage competing priorities
Curious and adaptable, eager to learn the business and continuously improve marketing effectiveness
Collaborative team player who thrives in a fast-paced, relationship-driven environment
Strong attention to detail
Takes ownership, follows through, and holds themselves accountable for results

Nice To Haves

Strong Excel skills, Power BI or similar tools a plus
Experience in B2B, dealership, or service-based environments preferred

Responsibilities

Analyze CRM, marketing, and sales data to identify trends, opportunities, and gaps
Build reports and dashboards that provide clear, actionable insights to leadership and department managers
Track leads, pipeline, close rates, and campaign performance
Plan, execute, and manage marketing campaigns that directly support sales goals
Support lead generation efforts by developing campaigns, tracking performance, and optimizing based on results
Create and manage email marketing, website updates, and landing pages
Support social media and employer branding initiatives
Help coordinate events, customer promotions, and internal initiatives that support sales growth and customer engagement
Maintain brand consistency across all marketing touchpoints while adapting messaging for different audiences and sales objectives
Support ongoing projects across the marketing department as needed, including internal communications and employer branding initiatives