Marketing Operations Manager (Hybrid)

Onsite Wellness Group LLC•Cumberland Furnace, TN

just now•Hybrid

About The Position

The Marketing Operations Manager serves as the operational backbone of the marketing department, managing the systems, processes, and execution that enable efficient, scalable marketing across Onsite and its sister brands, including Milestones, The IOP, and the Onsite Foundation. This individual is responsible for coordinating campaigns, optimizing the marketing technology stack, and building infrastructure that ensures consistency, accountability, and on-time delivery across all channels. ABOUT THE DAY TO DAY IN THIS ROLE Marketing Systems & Technology · Own and optimize our marketing tech stack including HubSpot, Salesforce, Asana, Frame.io, and other core platforms · Build and maintain integrations between systems to ensure seamless data flow · Create dashboards and reporting systems to track campaign performance and pipeline health · Manage user access, permissions, and training for marketing tools · Audit and improve data hygiene across all marketing platforms · Troubleshoot technical issues and serve as primary liaison with platform support teams Campaign & Content Operations · Coordinate execution of multi-channel marketing campaigns from brief to launch across all brands · Build and maintain marketing calendars across email, social media, events, and advertising · Manage content publishing workflows to ensure timely, cohesive launches across all platforms · Create and enforce SOPs for campaign execution and content distribution · Own asset management and file organization systems (DAM) · Track campaign deliverables and ensure all stakeholders meet deadlines Social Media & Email Marketing Execution · Schedule and publish content across LinkedIn, Instagram, Facebook, and other social platforms · Execute email marketing campaigns in HubSpot including list segmentation and deployment · Ensure brand consistency and messaging alignment across all channels and sister brands · Monitor performance metrics and flag issues requiring strategic attention · Coordinate responses and engagement as needed (or delegate appropriately) · Maintain content calendars with clear visibility for all stakeholders Process Management & Optimization · Document and standardize marketing workflows and processes · Identify bottlenecks and inefficiencies in current operations · Build templates, playbooks, and checklists for repeatable marketing activities · Run regular operations check-ins to surface and resolve blockers · Create accountability systems that keep projects on track · Implement quality control processes to catch errors before they go live Cross-Functional Coordination · Serve as project manager for marketing initiatives involving multiple departments · Coordinate with admissions and program teams to ensure marketing efforts support enrollment goals · Liaise with external vendors, agencies, and contractors · Manage intake process for marketing requests from internal stakeholders · Facilitate communication between marketing leadership and execution teams

Requirements

5+ years of marketing operations, marketing coordination, or similar operational roles
Deep hands-on experience with HubSpot (or similar marketing automation platform)
Working knowledge of Salesforce and CRM management
Demonstrated expertise with project management tools (Asana, Monday, ClickUp, etc.)
Proven experience managing social media publishing across multiple platforms
Strong email marketing execution skills including segmentation and automation
Exceptional organizational skills with meticulous attention to detail
Ability to manage multiple complex projects simultaneously
Track record of implementing systems and processes that improve efficiency
Self-starter who can identify problems and implement solutions proactively
Must be able to work in Nashville, TN

Responsibilities

Own and optimize our marketing tech stack including HubSpot, Salesforce, Asana, Frame.io, and other core platforms
Build and maintain integrations between systems to ensure seamless data flow
Create dashboards and reporting systems to track campaign performance and pipeline health
Manage user access, permissions, and training for marketing tools
Audit and improve data hygiene across all marketing platforms
Troubleshoot technical issues and serve as primary liaison with platform support teams
Coordinate execution of multi-channel marketing campaigns from brief to launch across all brands
Build and maintain marketing calendars across email, social media, events, and advertising
Manage content publishing workflows to ensure timely, cohesive launches across all platforms
Create and enforce SOPs for campaign execution and content distribution
Own asset management and file organization systems (DAM)
Track campaign deliverables and ensure all stakeholders meet deadlines
Schedule and publish content across LinkedIn, Instagram, Facebook, and other social platforms
Execute email marketing campaigns in HubSpot including list segmentation and deployment
Ensure brand consistency and messaging alignment across all channels and sister brands
Monitor performance metrics and flag issues requiring strategic attention
Coordinate responses and engagement as needed (or delegate appropriately)
Maintain content calendars with clear visibility for all stakeholders
Document and standardize marketing workflows and processes
Identify bottlenecks and inefficiencies in current operations
Build templates, playbooks, and checklists for repeatable marketing activities
Run regular operations check-ins to surface and resolve blockers
Create accountability systems that keep projects on track
Implement quality control processes to catch errors before they go live
Serve as project manager for marketing initiatives involving multiple departments
Coordinate with admissions and program teams to ensure marketing efforts support enrollment goals
Liaise with external vendors, agencies, and contractors
Manage intake process for marketing requests from internal stakeholders
Facilitate communication between marketing leadership and execution teams