Marketing Operations Manager

KPA•Westminster, CO

18d•$95 - $130•Remote

About The Position

We are seeking an experienced Marketing Operations Manager to join our Revenue Operations team, reporting directly to the Director of Revenue Operations. This role is crucial in managing and optimizing our marketing technology stack, including platforms like HubSpot, RollWorks, LeanData, Outreach, ZoomInfo, and Chorus. The ideal candidate will combine technical expertise with strategic planning and project management skills to enhance marketing efficiency and drive business growth. At KPA, you'll be part of a dynamic team dedicated to making a positive impact on workplace safety and compliance. We offer a collaborative work environment where innovation is encouraged, and your expertise will directly contribute to our mission of helping businesses succeed. Join us to advance your career while making a real difference.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 5 years of Admin experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems.
Strong analytical skills with proficiency in data analysis and reporting tools.
Excellent project management and communication skills.
Ability to work collaboratively across departments and manage multiple projects simultaneously.

Responsibilities

Marketing Automation Management Oversee the setup, integration, and optimization of marketing automation tools such as HubSpot, Salesforce (SFDC), Adroll/RollWorks, ABM Tools (6Sense etc.), ZoomInfo, Outreach, and Chorus. Ensure effective utilization of these platforms to support marketing campaigns, sales initiatives, and lead management processes.
Data Management and Reporting Develop comprehensive reports and dashboards to track performance metrics. Provide actionable insights to the marketing team to inform strategy and decision-making. Maintain data integrity across all marketing systems.
Campaign Execution and Optimization Lead the standardization and support the execution of marketing and Sales Development Representative (SDR) campaigns using HubSpot, Outreach, and Chorus. Continuously analyze performance data to optimize campaigns for improved engagement and conversion rates.
Cross Functional Collaboration Work closely with Sales, Customer Success, Product, and IT teams to ensure alignment and integration of marketing technologies with other business systems. Facilitate communication and collaboration across departments to achieve common goals.
Process Improvement Identify opportunities to streamline marketing and SDR processes. Implement best practices in lead generation, nurturing, and scoring to enhance operational efficiency and effectiveness.