Marketing Operations Manager
About The Position
We’re seeking a strategic Marketing Operations Manager to oversee the systems, processes, and tools that power our marketing engine. This role will be integral in managing the operational backbone of the Marketing department — from Salesforce Marketing Cloud execution to project management and process optimization — ensuring campaigns across Direct-to-Consumer (DTC), B2B, and Member Engagement are executed efficiently, accurately, and on scale. The ideal candidate is highly organized, technically savvy, and thrives in a fast-paced environment where precision, collaboration, and executional excellence are key.
Requirements
- Bachelor’s degree in business, healthcare administration or a related field
- 4–6 years of experience in marketing operations or campaign management, ideally in healthcare, benefits, or SaaS.
- Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
- Strong understanding of marketing workflows, automation, segmentation, and data hygiene required.
- Proficient in Monday.com or similar project management platforms required.
- Highly detail-oriented, organized, and process-driven.
- Strong communication skills with the ability to collaborate cross-functionally.
- Analytical mindset with the ability to interpret data and translate insights into action.
Nice To Haves
- WordPress experience preferred.
Responsibilities
- Serve as the primary administrator and power user for Salesforce Marketing Cloud, supporting campaign setup, audience segmentation, email deployment, and reporting.
- Partner with Marketing and Data teams to manage list imports, segmentation logic, and data validation workflows that ensure clean, accurate sends.
- Lead the implementation and ongoing optimization of marketing processes, workflows, and QA protocols across campaigns and channels.
- Develop documentation and SOPs for recurring marketing operations tasks to ensure consistency and scalability.
- Monitor marketing system integrations (Salesforce, Marketing Cloud, ZoomInfo, Webbula, etc.) and coordinate troubleshooting with internal stakeholders and external vendors.
- Own Monday.com project management across all marketing initiatives, ensuring timelines, deliverables, and dependencies are tracked and aligned across creative, product, and client teams.
- Partner closely with internal stakeholders (Creative, Product, Sales, and Client Success) to ensure smooth handoffs and alignment on timelines.
- Support cross-channel campaign execution (email, SMS, paid, direct mail) by ensuring all operational elements — data, creative, tracking, and approvals — are aligned.
- Assist in marketing automation setup and personalization efforts to increase engagement and conversion across DTC, B2B, and member marketing.
- Recommend and help implement new tools, automations, or process enhancements to improve operational scalability and marketing ROI.
- Own B2B website landing pages through WordPress and ensure they are optimized for lead conversion.
- Collaborate with SEO/SEM partners to drive targeted traffic and improve rankings.
- Oversee paid campaigns across LinkedIn, Google, and other relevant B2B platforms alongside a Paid Media Specialist.
Benefits
- Competitive salary
- Medical, dental, vision, life, and disability insurance
- Employer-matched 401(k) plan
- Professional development reimbursement
- Employee access to our preventive exam and services
- Gym reimbursement/Fitness Bonus
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
251-500 employees
