Marketing Operations Manager

Privy•Boston, MA

15d•Remote

About The Position

We’re looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You’ll play a pivotal role in ensuring campaign execution is seamless, lead flow is clean and trackable, and our tech stack drives efficiency and insight. This is a high-impact role for someone who thrives on cross-functional collaboration, building scalable systems, and digging into the data to find ways to drive pipeline and performance.

Requirements

3–5+ years in a marketing operations or revenue operations role, ideally in a fast-paced SaaS or ecommerce tech environment.
Strong hands-on experience with marketing automation (HubSpot required), CRM, and reporting tools (Looker, Tableau, or similar).
Comfort working with data sets and spreadsheets (SQL a plus but not required).
Process-driven mindset with a passion for optimization and scalability.
Strong communicator and collaborator—able to partner with GTM, product, and exec stakeholders.
Familiarity with multi-channel funnel tracking and attribution models.

Responsibilities

Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot.
Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.
Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests.
Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights.
Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements.
Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking.
Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.