Marketing Operations Manager

Cobalt-posted about 4 hours ago
Full-time • Mid Level
251-500 employees
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We are hiring for a Marketing Operations Manager to join our RevOps team! This individual will ensure that Hubspot, Salesforce and other Marketing/GTM related applications enable the full potential of our Marketing and BDR teams. You will maintain, optimize and create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company. You will work closely with team managers and your operations and enablement colleagues to streamline processes and workflows and unlock insights by ensuring data integrity and building dashboards.

  • Own and manage all of our Marketing-related GTM tools (Hubspot, Apollo, Salesloft, LeadIQ, and others)
  • Optimize our lead generation funnel. Work with Marketing, BDR, and Sales Ops to build and maintain workflows and functionality in Hubspot, Salesforce, and Salesloft to keep up with the growing demands of our business.
  • Improve data optimization to help us scale our business. Includes segmentation, list management, attribution, and lead processes.
  • Keep our data foundation fit for management, reporting, and analysis. Establish and maintain best practices around lead, contact, and opportunity management.
  • Support Marketing in creating dashboards for management. Develop and maintain metrics on activities, effectiveness, and business impact to make recommendations on areas for optimization.
  • Assist Marketing leaders to create documentation for all new tools, workflows, and processes; organize shared department content.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Troubleshoot and streamline workflow and technical issues for the GTM team.
  • 3+ years of Hubspot, marketing automation, email marketing, and operations experience.
  • 2+ years of experience as a power user/admin of Salesforce.com and proficiency in integration of other technologies.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting, data analysis and database tools.
  • Excellent project management skills and ability to manage multiple projects at the same time in a fast-paced environment.
  • Excellent communication skills and a desire to improve processes.
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally.
  • Understanding of databases and the management of information systems in order to ensure clean integrations throughout our tech stack.
  • Knowledge of HTML for cosmetic edits and alterations.
  • Experience with Account Based Marketing.
  • Experience developing & maintaining attribution models for marketing and sales.
  • SQL knowledge to perform database queries.
  • Experience working with SalesLoft, Outreach, Apollo, LeadIQ, or Looker.
  • Earn competitive compensation and an attractive equity plan
  • Save for the future with a 401(k) program (US) or pension (EU)
  • Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
  • Leverage stipends for:
  • Wellness
  • Work-from-home equipment & WiFi
  • Learning & Development
  • Make the most of our flexible, generous paid time off, and paid parental leave.
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