Marketing Operations Manager

Picerne Real Estate Group•Phoenix, AZ

12d•$85,000 - $100,000•Onsite

About The Position

The Marketing Operations Manager oversees digital marketing performance, brand standards, creative approvals, and marketing workflow for the Southwest region. This role ensures accuracy across websites, ILS listings, digital advertising, and reputation platforms while providing strategic guidance, reporting on key KPIs, and managing the Marketing Coordinator. The position partners closely with Regional Managers, site teams, and vendors to maintain a high-performing and consistent marketing presence.

Requirements

4-7 years marketing experience; multifamily is required, digital-focused preferred
Knowledge of websites (Yardi/RentCafe), ILS platforms, PPC/SEO, GA4, Marketing IQ. Canva/Adobe Creative Cloud, SOCi (a plus), Monday
Strong communication, analytical skills, and attention to detail
Experience leading or mentoring junior staff

Nice To Haves

Canva/Adobe Creative Cloud, SOCi (a plus)

Responsibilities

Maintain accuracy across websites, ILS listings, and digital ads
Review PPC/SEO reporting and recommend optimizations
Approve major website updates, campaigns, and creative assets
Ensure branding, ADA compliance, and SEO best practices
Lead reputation strategy across Google, Yelp, and ILS platforms
Respond to escalated reviews and monitor sentiment trends
Approve survey content and deploy review request campaigns
Manage workflow distribution between Manager and Coordinator
Maintain SOPs and quality standards
Support Regional Managers and site teams with marketing guidance
Partner with Operations, HR, IT, Training and other departments
Meet with digital vendors to resolve issues and improve performance
Supervise and mentor the Marketing Coordinator, approving content and supporting prioritization