Marketing Operations Manager

Red Panda•San Francisco, CA

39d•$133,000 - $170,000•Remote

About The Position

In this role, we're looking for a data-driven marketing professional to work with the lead lifecycle, execute day-to-day marketing initiatives, oversee the martech stack and guide the business with performance insights. You will work closely with marketing and revops teams to implement the tools and systems crucial to supporting our growing business. You are someone who gets excited at the opportunity to own our operational systems (e.g., Hubspot, Salesforce, Qualified, Salesloft, Gong Engage, etc.) and are structured in your planning and execution. You love all aspects of data and relish the opportunity to support the pipeline growth through proactive analysis. Above all, you recognize that marketing is a team sport, and that you want to be part of a fast growing, performance-driven team.

Requirements

4+ years of experience in marketing operations, analytics, or a similar role
Deep expertise with email automation and marketing systems (e.g. Hubspot, Marketo), Salesforce reporting and administration, and analytics tools such as Metabase and spreadsheets
Hands-on experience building and supporting landing pages, forms, and UTM tracking
Proven success maintaining database hygiene, segmentation, and performance measurement
Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment
Excellent analytical and problem-solving abilities, with a data-driven mindset
A natural curiosity to explore new tools, test new methods, and learn continuously
Self-starter mentality with strong time management and communication skills, including experience working with remote teams
The confidence to escalate and communicate issues clearly - and the initiative to propose and drive solutions
Motivation by outcomes, not just tasks, and pride in doing things the right way - even when nobody's watching

Responsibilities

Own and execute key marketing initiatives that keep the engine running - email sends, CRM updates, lead uploads, and campaign creation - always looking for ways to make them smarter and faster
Be the go-to expert for our Martech stack - Hubspot, Salesforce, Qualified, and beyond - continually exploring new tools or workflows that improve efficiency and insight
Lead, develop, and manage the methodology and KPIs for marketing operations, including email and campaign performance tracking
Turn marketing performance data into actionable insights that help shape strategy, not just report on it
Manage data cleanliness within marketing automation systems and partner closely with the Revenue Operations team to ensure data integrity
Provide insights and recommendations that drive continuous optimization across campaigns and processes
Plan, execute, and analyze email campaigns and nurtures - including audience segmentation, list management, cadences, and performance reporting
Diagnose and solve complex lead flow or data challenges, collaborating across teams to create scalable, sustainable solutions
Own reporting and communication of marketing impact, building a clear understanding of demand generation goals, success metrics, and cross-functional alignment
Support and partner with the broader Marketing team on demand generation initiatives, ensuring operational excellence from concept to conversion
Maintain and improve the lead lifecycle in collaboration with Revenue Operations, driving continuous refinement as the business scales