Marketing Operations Manager

Regal Rexnord•Milwaukee, WI

About The Position

The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes. This role ensures strong alignment between Marketing and Sales, enabling efficient pipeline generation and revenue acceleration. This leader will manage a team of specialists and partner closely with Industry Marketing, Sales Excellence & Enablement, and Product Marketing. The ideal candidate brings expertise in Account-Based Marketing (ABM), Salesforce, email campaign strategy, lead lifecycle management, and lead scoring optimization, coupled with strong competencies in being data-driven, customer-first, and process-oriented.

Requirements

7+ years of experience in Marketing Operations or related roles.
2+ years leading or mentoring team members.
Hands-on proficiency with Salesforce and a major marketing automation platform (Marketo, HubSpot, Pardot, etc.).
Demonstrated experience with ABM programs, email campaign strategy, and lead scoring frameworks.
Strong analytical mindset with comfort navigating data and reporting tools.
Excellent communication skills and experience partnering with cross-functional teams.
Data-Driven Decision Making Uses analytics, testing, and performance insights to guide prioritization, optimize programs, and improve systems.
Interprets multi-source data to uncover trends and opportunities.
Customer-First Mindset Champions customer experience across all marketing programs and workflows.
Designs campaigns and processes that enhance engagement and long term value.
Process Orientation Builds and improves scalable, repeatable workflows to maximize operational efficiency.
Strong ability to document, refine, and govern processes for consistency and quality.
Strategic Thinking Connects long-term vision with day-to-day execution.
Anticipates challenges, assesses trade-offs, and aligns operational decisions with business goals.
Cross Functional Collaboration Works seamlessly across Marketing, Sales, IT, and Product teams to drive alignment and operational success.
Leadership & Team Development Provides clear direction, coaching, and growth opportunities for team members.
Fosters a culture of accountability, continuous improvement, and innovation.
Communication & Stakeholder Management Communicates complex systems, processes, or data in a clear and accessible way, tailored to both technical and nontechnical audiences.
Change Management Leads teams through new tools, processes, and operational improvements with clarity, consistency, and strong planning.

Responsibilities

Marketing Operations Leadership Lead, mentor, and develop a high performing Marketing Operations team.
Build and drive the marketing operations roadmap with an emphasis on efficiency, scalability, and data integrity.
Partner with Marketing leadership to establish KPIs, reporting frameworks, and operational governance.
Campaign Strategy & Execution Oversee the configuration, deployment, and optimization of email and multi-channel campaigns.
Ensure audience segmentation, workflow design, and QA processes support accuracy and scale.
Collaborate with Marketing teams to operationalize strategies and refine targeting.
Account-Based Marketing (ABM) Design and manage ABM programs including account tiering, orchestration, and measurement.
Utilize ABM technologies (i.e. Dun and Bradstreet).
Partner with Marketing and Sales to align insights, account plays, and engagement strategies.
Marketing Technology & Salesforce Management Manage key tools within the marketing technology stack (working together with Digital teams) and identify opportunities to increase automation and personalization.
Own marketing automation workflows and marketing-related Salesforce processes.
Ensure data health across CRM, automation, and enrichment platforms.
Lead Management & Scoring Own the end-to-end lead lifecycle including routing, qualification, and scoring.
Partner with Sales to refine SLAs, handoff processes, and feedback loops.
Monitor funnel performance and recommend optimization opportunities.
Analytics & Reporting Create dashboards and reporting frameworks to measure campaign performance, funnel conversion, ABM engagement, and ROI.
Interpret data to uncover insights and drive continuous improvement.
Present recommendations to Marketing and Sales leadership.