Marketing Operations Manager

United States Naval Institute•Naval Academy, MD

About The Position

Founded in 1873, the non-profit U.S. Naval Institute (located at but not part of the U.S. Naval Academy in Annapolis, MD) is a non-governmental, independent publisher for those who dare to read, think, speak, and write to advance the professional, literary, and scientific understanding of sea power and other issues critical to global security. The Institute is seeking a Marketing Operations Manager to help power the systems, data, and insights behind our mission-driven marketing efforts. This role is responsible for marketing automation and platform administration across tools such as Salesforce Nonprofit Success Pack (NPSP) and Mailchimp, ensuring strong data quality and governance, and delivering clear, reliable reporting and analytics. By strengthening how the Institute captures, manages, and interprets data, the Marketing Operations Manager will empower teams to better leverage the information we have today—while also identifying new opportunities for insight that support smarter decision-making and long-term impact in support of the sea services. The Marketing Operations Manager serves as a key enabler of the marketing team’s effectiveness by managing marketing technology platforms, optimizing workflows, and transforming data into actionable insight. This role sits at the intersection of marketing strategy, technology, and analysis, supporting cross-functional collaboration and helping the Institute move from data collection to data-driven decision-making. The ideal candidate is highly organized, analytically curious, and comfortable working across both technical and non-technical teams. They will bring a proactive mindset, strong attention to detail, and a desire to continuously improve how data, systems, and processes support organizational goals.

Requirements

Bachelor’s degree in marketing, communications, business, information systems, or equivalent professional experience
2–4 years of experience in marketing operations, marketing technology, CRM administration, or a related field
Hands-on experience with CRM systems (preferably Salesforce Nonprofit Success Pack) and email marketing platforms such as Mailchimp
Strong analytical and problem-solving skills with the ability to work with complex datasets
Exceptional attention to detail and commitment to data accuracy and quality
Ability to translate technical or data-related issues into clear, actionable recommendations
Strong written and verbal communication skills and a collaborative working style
Proactive, self-starter mindset with strong time management and organizational skills

Nice To Haves

Experience working in a nonprofit, membership-based, publishing, or mission-driven organization
Familiarity with data modeling, audience segmentation, and lifecycle communications
Experience developing dashboards and performance metrics for marketing and engagement efforts
Exposure to data governance, compliance, or regulated communications environments
Familiarity with the U.S. military—particularly the sea services (U.S. Navy, Marine Corps, Coast Guard)—or experience working with military-affiliated audiences
Curiosity and initiative in exploring new tools, data sources, or methodologies to deepen insight

Responsibilities

Manage marketing automation platforms (Salesforce NPSP, Mailchimp, and similar tools) to ensure technical execution of campaigns runs smoothly
Configure automations, workflows, segmentation, templates, and integrations across platforms
Maintain clear documentation of system configurations, processes, and best practices
Troubleshoot technical issues and optimize platform performance
Maintain audience segmentation, suppression lists, and contact lists to ensure communications reach the right audiences
Monitor and resolve duplicate records, field inconsistencies, and data hygiene issues
Conduct regular audits of data integrity and system health
Partner with stakeholders to identify new data points or sources that can inform outreach and engagement
Define workflows, approval processes, and campaign standards to streamline operations
Ensure compliance with email and data regulations, including CAN-SPAM, GDPR, and other relevant requirements
Establish and enforce data governance practices, naming conventions, and operational standards
Build and maintain standard and ad hoc reports and dashboards in Salesforce and Mailchimp
Track campaign performance metrics and identify trends, anomalies, and opportunities for improvement
Provide actionable insights to marketing, membership, and fundraising teams to optimize future campaigns
Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences
Collaborate with marketing, development, editorial, and membership teams to define data needs, success metrics, and reporting priorities
Support onboarding, training, and documentation related to marketing systems and data usage
Assist with process documentation, workflow optimization, and continuous improvement initiatives
Provide day-to-day marketing operations support across campaigns and initiatives
Participate in project coordination, ensuring timelines, follow-ups, and deliverables are met