Manager, Marketing Operations

Kobie Marketing • St. Petersburg, FL

5d • Remote

About The Position

The Manager, Marketing Operations leads a team of direct reports to build a high-accountability team culture that scales best practices across marketing operations. The primary focus is on enabling email and lifecycle marketing programs in Salesforce Marketing Cloud, with the opportunity to support cross-channel lifecycle initiatives over time. Partners closely with strategy, creative, development, and QA teams to ensure campaigns are built accurately, launched on time, and optimized in-flight.
This role sits at the intersection of campaign operations, project management, and client relationship management. You are the operational hub of the team: the person who brings clarity when priorities shift, keeps the client informed and confident, and ensures nothing falls through the cracks. You will own the day to day of an enterprise client account, managing workflow, timelines, reviews, approvals, and deployment scheduling, while enabling your team to focus on execution.
This role operates in a fast-moving client environment with evolving priorities and compressed timelines. The Campaign Manager must be comfortable navigating ambiguity, making informed decisions with incomplete information, and communicating clearly with both technical teams and client stakeholders.

Requirements

• 5-7 years of experience in campaign management, marketing operations, marketing automation, or CRM/email marketing — ideally in a client-facing or agency environment
• Hands-on experience executing campaigns, preferably in Salesforce Marketing Cloud
• Demonstrated ability to lead and influence cross-functional teams, with experience managing competing priorities and shifting timelines across multiple workstreams simultaneously
• Strong understanding of:
• Email marketing best practices
• Audience targeting and data-driven segmentation
• QA methodologies for digital campaigns
• Exceptional communication skills with the ability to clearly explain technical concepts and campaign mechanics to non-technical stakeholders
• Proven ability to prioritize work and manage multiple campaigns concurrently while meeting tight deadlines
• High attention to detail, operational discipline, and structured documentation skills.
• Proven ability to operate with a high degree of autonomy while making thoughtful, informed decisions in high-visibility, client-facing environments
• Strong ability to operate effectively in ambiguous environments where requirements and priorities may evolve quickly— this team moves fast and no two days look the same

Nice To Haves

• Comfort reviewing and validating HTML and dynamic content (no expectation to code from scratch)
• Experience working in agency, consultancy, or large enterprise environments
• Exposure to cross-channel or lifecycle marketing (i.e., triggered, transactional, or journey-based campaigns)
• Prior experience managing direct reports in a marketing operations, agency, or campaign delivery environment.
• Familiarity with A/B testing and performance optimization concepts
• Experience collaborating with developers, QA, and analytics teams in structured delivery models
• SFMC certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus

Responsibilities

• Oversee end-to-end campaign operations process, including development, QA, deployment, and in-flight monitoring, ensuring the team is executing to standard and timelines are met.
• Translate business and marketing requirements into platform configuration, including:
• Data selection and targeting logic
• Personalization and content assembly
• Journey or automation setup
• Operate with a high degree of autonomy, proactively identifying risks, data constraints, or configuration issues and recommending solutions before they impact timelines or campaign performance.
• Rapidly evaluate campaign requests and determine the most efficient and scalable execution approach within platform and timeline constraints
• Triage and reprioritize competing campaign requests in real time, translating shifting client priorities in a dynamic environment where timelines and priorities may shift frequently
• Gather and document client requirements — questioning and challenging where appropriate to ensure exact scope is understood before work begins and factored into planning
• Perform thorough campaign QA, validating data, logic, content, links, personalization, and rendering
• Review and troubleshoot HTML for accuracy and compatibility (not responsible for building or writing new HTML development)
• Partner with HTML developers and QA testers to resolve issues efficiently and uphold quality standards
• Ensure compliance with deliverability, data governance, and content standards
• Maintain high QA standards even under compressed timelines, ensuring accuracy and reliability while balancing speed of execution
• Quickly identify risks or dependencies early and escalate when platform or data constraints impact delivery and determine the most effective workaround or escalation path
• Working knowledge of project management tools (i.e. Workfront)
• Serve as the primary point of contact for campaign operations on your client account owing weekly status meetings, daily communication, change request management, and real-time updates on campaign status, risks, and timelines
• Manage timelines, approvals, and dependencies across internal teams and client stakeholders
• Communicate proactively with both client and internal stakeholders to provide clear updates on campaign status, risks, and timeline adjustments
• Translate complex technical or data considerations into clear, actionable guidance for non-technical stakeholders.
• Serve as the primary execution point-of-contact for campaigns, ensuring clarity on requirements, status, risks, tradeoffs, and next steps across internal and client teams. Maintain strong process discipline, including documentation of campaign setup, QA steps, and operational standards
• Align cross-functional teams around constantly evolving priorities while maintaining forward momentum on campaign delivery
• Develop robust campaign and process documentation — including client-specific work instructions, SOPs, and reusable frameworks — to drive efficiency, flawless execution, and scalable operations
• Identify opportunities to streamline campaign workflows and improve operational efficiency while maintaining quality and rigor, even under compressed timelines
• Contribute to campaign performance analysis and post-launch learnings, applying insights to improve future delivery
• Stay current on CRM, email marketing, and ESP ecosystem trends — bringing relevant developments back to the team and applying learnings to operational decisions
• Act as a subject matter resource on campaign operations standards, providing mentorship and guidance that scales best practices across the team
• Lead a direct report team of SFMC developers, HTML developers, and QA analysts — providing day-to-day directions, priority clarity, and the support they need to deliver excellent work
• Build a high-accountability team culture where ownership is clear, quality is expected, and people feel supported and guided
• Enable the team to stay focused on execution by removing blockers, answering process questions, and making prioritization calls so they are never left guessing
• Mentor and develop team members on campaign operations standards, process discipline, and professional growth

Benefits

• Flexible Time Off to recharge when needed
• Nine Company-Wide Holidays
• A diverse suite of benefits prioritizing your growth, development, and personal well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed