Marketing Operations Manager

Belden, Inc•Carmel, IN

About The Position

Belden’s Manager, Marketing Operations is a forward-thinking and execution-oriented leader responsible for driving continuous improvement across all marketing processes. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will possess extensive experience leading continuous improvement initiatives across global marketing teams and processes to achieve operational excellence. This role will be pivotal in optimizing marketing efficiency, leveraging technology and ultimately accelerating growth by streamlining how the marketing team operates. This position will identify, prioritize and implement process enhancements, manage key vendor relationships and reduce friction in cross-functional workflows. This individual will champion operational excellence, ensuring our marketing efforts are as effective and impactful as possible.

Requirements

Bachelor’s degree or higher in Marketing, Business Administration, Communications or a related field.
5-7+ years of relevant work experience within marketing operations, strategy or project management.
Proven experience in designing, developing and maintaining marketing program processes.
Knowledge of lean philosophies and application across continuous improvement efforts.
Ability to work cross-functionally and leverage technology to improve processes in a global, matrixed environment.
Experience articulating and championing the business impact of marketing initiatives to stakeholders at all levels.
Experience managing change.
Excellent communication, interpersonal and project management skills.

Responsibilities

Lead and champion continuous improvement initiatives across the entire spectrum of marketing processes, from ideation to execution and measurement.
Establish prioritization frameworks to assess and prioritize which processes require immediate focus and optimization.
Drive process improvements with the explicit goals of achieving greater efficiencies, effectively leveraging marketing technology and ultimately contributing to business growth.
Key process areas to focus on include growth initiatives, campaign and lead management, social media and Account-Based Marketing (ABM) processes, new product and solution introduction (NPI/NSI) processes, content and creative development and more. Any marketing process is in scope, prioritized by its potential contribution to growth.
Oversee and strategically manage all relationships with marketing vendors and agencies, ensuring alignment with marketing objectives and budget.
Determine the optimal selection and utilization of vendors for specific marketing initiatives and needs.
Ensure all external vendors and agencies are thoroughly trained on our brand identity guidelines, established marketing processes and quality standards.
Identify, analyze and lead the improvement of critical cross-functional processes that involve the marketing department (e.g., marketing-to-sales handoff, product launch coordination, customer feedback loops).
Collaborate with stakeholders from other departments to reduce friction, enhance communication and streamline workflows, ensuring seamless execution and improved outcomes.
Collaborate closely with marketing leadership, marketing systems and analytics teams to ensure process improvements are supported by technology and data.
Contribute to the development and refinement of the overall marketing strategy by providing insights into operational capabilities and limitations.
Stay abreast of industry best practices, emerging methodologies, and technological advancements in marketing operations and process improvement.