Marketing Operations Manager

Iru • Miami, FL

6d • Hybrid

About The Position

We're hiring a Marketing Operations Manager to own and scale the systems, data, and automation that power our marketing engine here at Iru.

This role reports to the Head of GTM Operations and sits at the intersection of Marketing and GTM Operations. You will be responsible for ensuring that marketing infrastructure is technically sound, scalable, and tightly integrated into our broader GTM systems.

We're looking for someone with strong technical depth — someone who understands how marketing automation platforms work under the hood and can architect solutions, not just execute campaigns.

Requirements

• 4+ years of Marketing Operations experience in B2B SaaS
• Deep hands-on expertise in HubSpot (required)
• Ability to leverage SQL and python to build advanced dashboards and models
• Experience designing workflows, scoring models, and lifecycle frameworks
• Strong understanding of attribution modeling and funnel analytics
• Experience managing integrations (APIs, middleware tools, data sync)
• Comfort working with data models and CRM architecture
• High attention to detail and operational rigor
• Ability to translate business needs into structured technical solutions

Responsibilities

• Own and optimize HubSpot marketing automation, workflows, scoring, and lifecycle management
• Design and maintain lead routing, attribution models, and campaign tracking infrastructure
• Build and manage integrations between HubSpot and other GTM systems
• Partner with Marketing leadership to operationalize campaign strategy and ensure clean execution
• Ensure accurate MQL definitions, lifecycle stage progression, and lead handoffs to SDRs
• Maintain data hygiene standards and proactively improve database quality
• Develop and maintain dashboards for pipeline attribution, campaign performance, and funnel conversion
• Identify system gaps and implement scalable solutions
• Support experimentation frameworks (A/B testing, segmentation, performance tracking)
• Collaborate with GTM Ops and GTM Engineering to ensure cross-functional data consistency

Benefits

• Competitive salary
• Hybrid work environment (3 days in office per week)
• 100% individual and dependent medical + dental + vision coverage
• 401(K) with a 4% company match
• 20 days PTO
• Iru Wellness Week the first week in July
• Equity for full-time employees
• In-office lunch stipend provided
• Up to 16 weeks of paid leave for new parents
• Paid Family and Medical Leave
• Modern Health mental health benefits for individuals and dependents
• Fertility benefits
• Working Advantage employee discounts
• Onsite fitness center
• Free parking
• Exciting opportunities for career growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed