Marketing Operations Manager

Port•Austin, TX

About The Position

At Port.io, we are building an open and flexible Agentic Engineering Platform for modern engineering organizations. Following our recent $100M Series C funding round, we are in a phase of rapid hypergrowth with strong enterprise momentum. We act as the central nervous system for engineering, enabling platform teams to unify their stack and expose it as a governed layer through golden paths for developers and AI agents. By combining rich engineering context, workflows, and actions, we help organizations transition from manual processes to autonomous, AI-assisted engineering workflows while maintaining control and accountability. As a product-led company, we believe in building world-class platforms that fundamentally shape how modern engineering organizations operate. We are looking for a GTM Operations Lead to join our team and take ownership of Business Development Operations and Marketing Operations.This role is highly cross-functional, working closely with Sales Development and Marketing teams to optimize go-to-market processes, implement tools, and drive operational excellence. You will be responsible for improving workflows, integrating and leveraging AI-based tools, and ensuring data quality and measurement across the organization.

Requirements

3+ years of experience in Marketing Operations or Revenue Operations in a B2B SaaS environment.
Deep HubSpot expertise: workflows, lead scoring, custom properties, reporting dashboards, and integrations. This is not a learn-on-the-job situation.
Hands-on experience building lead scoring models and managing funnel stage definitions.
Strong data hygiene skills: deduplication, enrichment, normalization, and governance at scale.
Experience building and maintaining marketing attribution (UTM tracking, campaign influence, multi-touch models).
Proven ability to work cross-functionally with Sales, Demand Gen, and Revenue Operations teams.
Highly independent, self-motivated, and detail-oriented.

Nice To Haves

Experience with data enrichment platforms (OnFire, Clay, ZoomInfo, Clearbit, or similar).
Familiarity with Snowflake or other data warehouse integrations.
Experience with automation tools (Zapier, N8N, or similar).
Background in companies with multi-product or pod-based GTM structures.
Comfort with fast-paced, high-growth startup environments (Series C stage).

Responsibilities

Own and manage the HubSpot instance: workflows, lead routing, scoring, custom properties, lists, and integrations.
Build and implement lead scoring models and funnel stage definitions (MEL, MQL, SQL, EQL) across both PLG and SLG motions.
Stand up executive-level reporting and dashboards in HubSpot, including pod-level and regional performance views.
Implement and maintain attribution tracking: UTM-to-campaign-to-opportunity mapping and multi-touch attribution models.
Execute contact database cleanup: deduplication, enrichment, validation, and ongoing data governance.
Build and maintain SDR custom properties to support pipeline segmentation by product pod.
Manage event lead intake processes end-to-end (capture, scrub, upload, enrich, route, activate).
Create and maintain email and landing page templates in HubSpot.
Document all processes: SOPs, intake forms, governance standards, and runbooks.
Partner cross-functionally with Sales Ops, Demand Gen, and the data/enrichment team to ensure operational alignment.