Marketing Operations Manager

LaunchDarkly

15d•$116,000 - $187,000

About The Position

We’re seeking a Senior Marketing Operations Manager to elevate the performance, scalability, and consistency of our marketing engine. This role centers on driving excellence in campaign operations management—building the workflows, systems, and processes that enable high-quality campaign execution and reliable pipeline generation at scale. You will also oversee key components of lead management across scoring, routing, enrichment, and downstream handoffs. Your work will ensure campaigns not only launch efficiently across all digital and offline channels but also flow predictably into our funnel in a way that supports pipeline health and conversion. You’ll collaborate deeply with Demand Gen, Lifecycle, SDR, Sales, RevOps and Data teams to streamline how campaigns are planned, built, launched, and measured. By managing and improving workflow design, operational governance, lead flow accuracy, and data quality, you’ll help ensure the GTM organization operates efficiently and with clear cross-functional alignment.

Requirements

Typically requires 8+ years of experience, or equivalent depth of expertise in Marketing / campaign operations or related GTM operational roles.
Extensive hands-on experience with marketing automation platforms, CRM systems, segmentation, and lead management workflows.
Demonstrated ability to design scalable processes and lead cross-functional operational initiatives.
Strong project management discipline with the ability to manage multiple priorities and aggressive timelines.
Familiarity with analytics and reporting tools; able to translate data into actionable operational insights.
Proficiency in tools such as Salesforce, Marketo, lead routing platforms, enrichment tools, and related MarTech systems.
Excellent communication, collaboration, and stakeholder management skills.
High attention to detail and commitment to operational rigor.
Strong systems thinking and the ability to diagnose issues, understand upstream/downstream dependencies, and propose scalable solutions.

Responsibilities

Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing, including intake, requirements, segmentation, QA, launch and handoff. Partner with our Demand Generation team and other GTM stakeholders to translate strategy into operational requirements that ensure campaigns are delivered successfully with accuracy, speed, and consistency.
Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership. Build trust with GTM leadership by providing clear updates, surface risks, recommend prioritization paths, and ensure executives have the visibility necessary to support decision-making and alignment.
Lead management & funnel operations: Partner with GTM teams across Marketing, Sales, and Operations to optimize scoring, routing, enrichment, and lifecycle status tracking, ensuring clear SLAs, handoff points, and data requirements so that campaign impact reliably translates into pipeline.
Design and scale cross-functional processes: Identify operational gaps across the GTM ecosystem and create scalable processes that improve execution quality, collaboration, and speed. Drive change management and lead operational workstreams and cross-functional initiatives. Align GTM stakeholders across Marketing, Sales, Operations, and cross-functional partners (Product, Finance, etc.).
Drive continuous improvement: Introduce structured testing approaches and recommend enhancements to targeting, content workflows, scoring models, and campaign processes based on testing results and performance patterns. Monitor operational and performance KPIs, such as campaign throughout, SLA adherence, lead flow accuracy and data integrity.
Ensure data governance, compliance, and system alignment: Support adherence to data governance standards, including GDPR/CCPA considerations where applicable. Maintain clean and reliable data flows across marketing automation, CRM, routing, and enrichment systems to protect data integrity and compliance. Establish and enforce campaign governance and own SOPs and operational documentation. Identify data quality issues, compliance concerns, or workflow gaps early and drive remediation in partnership with the appropriate stakeholders.