Marketing Operations Manager

Mixpanel • San Francisco, CA

1d

About The Position

As a Marketing Operations Manager, you will be responsible for executing on key marketing operations, including campaign operations and reporting, process automations, and audience management/data enrichment at scale. This role requires a blend of strategic and analytical thinking and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.

Requirements

• 4+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment.
• Hands-on experience with Salesforce, marketing automation tools (e.g., HubSpot, Customer.io, Marketo), and BI platforms (e.g., Looker).
• Experience partnering with global demand generation campaign managers on performance marketing (i.e., paid social, paid search) and SEO/GEO campaigns — including audience creation, automation setup, campaign tagging, tracking and attribution, and performance governance.
• Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
• Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines.
• Strong attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.

Nice To Haves

• Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
• ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics.
• Hands-on experience with Hightouch or Census

Responsibilities

• Automation Workflows: Own and optimize marketing automation workflows to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns.
• Automated Programs : Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data.
• Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting using marketing automation tools (i.e., Hubspot) and sales automation tools.
• Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
• Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making.
• Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity.
• Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between CRM, marketing automation platforms, and analytics tools.
• Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives.
• Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break please note that benefits and perks for contract positions will vary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees