Marketing Operations Manager, Automation (Fractional - Remote)

RevOpsforce

14h•Remote

About The Position

We are seeking an experienced and highly capable Marketing Operations Manager, Automation with deep expertise in Pardot (Marketing Cloud Account Engagement) and Salesforce to help strengthen and scale a growing marketing operations function. This role will serve as a strategic and hands-on partner responsible for improving platform performance, building core automation programs, and driving operational maturity across lead management, campaign execution, scoring, routing, tracking, and data health. The ideal candidate brings both technical depth and business judgment, with the ability to move quickly, work from an existing backlog, and translate marketing goals into scalable execution. This person will not be starting from zero. The environment has already been assessed, priorities have been identified, and key workflows are being defined in partnership with other business teams. Success in this role will come from stepping into that foundation, building efficiently inside Pardot, improving integration and visibility with Salesforce, and helping marketing operations move from basic email execution to a more modern, automated, insight-driven capability.

Requirements

7+ years of experience in marketing operations or marketing automation, with significant hands-on experience in Pardot / Marketing Cloud Account Engagement.
Strong expertise in Salesforce and its integration with marketing automation workflows.
Demonstrated success building and optimizing lead management processes, scoring models, nurtures, and campaign automation in fast-paced B2B environments.
Experience troubleshooting sync, tracking, routing, and attribution issues across marketing and sales systems.
Strong understanding of database management, data hygiene, enrichment, deduplication, and lifecycle operations.
Ability to work from an existing strategic direction and convert priorities into fast, high-quality execution.
Comfort operating as both builder and advisor, with the judgment to recommend improvements without requiring a lengthy discovery phase.
Excellent communication skills and the ability to translate technical platform concepts into clear business recommendations.
Highly organized, self-directed, and able to manage multiple priorities with speed and precision.

Nice To Haves

Experience with tools such as ZoomInfo, Google Tag Manager, and other common go-to-market technologies is preferred.
Pardot / Account Engagement and Salesforce certifications are strongly preferred.

Responsibilities

Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
Translate defined business requirements into scalable Pardot and Salesforce functionality.
Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.
Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.
Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.
Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.
Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.
Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.
Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot.
Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge.
Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog.
Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.