Director, Marketing Operations & Automation

Unanet

8d

About The Position

We are seeking a forward-thinking, execution-focused Director of Marketing Operations & Automation to lead the data, systems, processes, and reporting foundation of our Marketing organization. This role sits at the center of Marketing, Sales, and Customer Success, driving alignment, accountability, and measurable impact across the full marketing-to-revenue lifecycle.
Our hire will thrive in ambiguity and will bring a strong blend of analytical rigor, process design, and hands-on technical expertise. They will translate strategy into scalable campaigns, operational frameworks, and performance reporting that directly supports revenue outcomes.
Operating at both strategic and execution levels, this leader establishes governance, measurement, and infrastructure that enable high-performing Marketing teams. They partner closely with Marketing leadership, Revenue Operations (GTM Systems and Sales Operations), Sales, and Customer Success to ensure seamless execution across our revenue engine. This role reports to our VP of Commercial Revenue Operations, manages one direct report, and serves as a key member of our Marketing leadership team.

Requirements

• 10+ years of experience in B2B SaaS Marketing, with 5+ years in Marketing Operations
• 5+ years of people management experience; proven ability to attract, grow, and develop talent
• Strong track record of operational leadership in Marketing Operations, ideally in a Revenue Operations structure
• Proficient with HubSpot, Salesforce, Demandbase, LeanData, Gong and ChatGPT Codex or Claude Code
• Excellent cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Bachelor’s degree in Marketing or related

Nice To Haves

• Proven ability to re-imagine, rebuild, and scale Marketing Operations in high-growth SaaS environments
• Customer experience mindset with experience aligning Marketing with Sales and Customer Success through data, processes, and automation
• AI-driven operations leader, driving initiatives that deliver measurable efficiency gains
• Self-starter who thrives in fast-paced environments and brings a continuous improvement mindset

Responsibilities

• Marketing Operations Leadership & Reporting: Define and lead Marketing Operations priorities and roadmap in partnership with Marketing leadership, aligned to Marketing OKRs and GTM strategy. Translate strategy into scalable systems, governance, and standardized full-funnel measurement frameworks. Own operational marketing reporting and performance visibility across HubSpot, GA4, Demandbase, and CRM data - delivering campaign/channel reporting, funnel conversion tracking, attribution modeling, and pipeline influence analysis. Ensure data integrity, lifecycle governance, consistent metric definitions, and executive-ready insights. As a member of the Marketing leadership team, drive actionable insights and continuous operational improvement.
• CRM, Automation & Lead Management: Own and optimize HubSpot and marketing automation infrastructure, including governance, rules of engagement, lifecycle management, lead routing, workflows, attribution, and campaign tracking. Design and refine end-to-end lead management strategies (acquisition through Sales handoff), establish SLAs with Sales, and maximize funnel efficiency and pipeline quality.
• GTM Systems & Cross-Functional Alignment: Partner with Revenue Operations, GTM Systems, Sales Operations, Sales, Customer Success, and Finance to ensure systems, workflows, and reporting accurately reflect revenue generation. Improve tech stack interoperability and reduce operational friction across the GTM ecosystem.
• Data Governance: Design and enforce governance standards for lead, contact, and account data to ensure hygiene, accuracy, and consistent data flow across Marketing and adjacent GTM systems, enabling reliable forecasting and executive-level visibility.
• Marketing Technology & Integration: Own and optimize the marketing technology stack (HubSpot, Salesforce, enrichment, intent, conversational marketing, AI tools), ensuring strong integrations and data flow. Track spend and utilization, mitigate tool sprawl, improve adoption, and evaluate new technologies to drive scalability and ROI.
• AI-Driven Optimization & Operational Excellence: Leverage AI to enhance lead scoring, predictive analytics, personalization, segmentation, and automation. Establish standardized campaign setup, QA processes, naming conventions, documentation, and scalable workflows that minimize manual effort and maintain agility in a fast-paced SaaS environment.

Benefits

• You will be eligible for employee equity as well as discretionary bonus compensation, subject to plans that may be in effect from time to time. You will further be eligible to participate in Unanet’s employee benefits plans and programs.
• For more details on Unanet’s benefits offerings, please visit unanet.com/employee-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director