Marketing Operations & Lifecycle Manager

InStride•Los Angeles, CA

32d•$110,000 - $130,000

About The Position

At InStride, people are our purpose. We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike. As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals. Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth. No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you. We’re looking for a Marketing Operations and Lifecycle Manager who sits at the intersection of lifecycle strategy, operations excellence, and campaign execution. This person will own how prospects and leads move through the marketing funnel from first engagement through opportunity creation ensuring every touchpoint is personalized, data-informed, and performance-optimized. You’ll architect and execute full-funnel lifecycle programs, manage marketing automation and data systems, and bring campaigns to life through content, email, digital, and event execution. The right candidate combines strategic lifecycle design with hands-on operational and analytical skills, driving measurable impact on pipeline progression and revenue growth.

Requirements

5+ years of B2B marketing experience, ideally within a SaaS or technology company.
Highly motivated, you are excellent at taking initiative, identifying trends, solving problems, and turning challenges into opportunities. You manage multiple projects with precision, keeping them on track and delivered on time.
Proven expertise and track record in lifecycle marketing strategy and execution.
Proficiency in Marketo (or HubSpot), Salesforce, and Demandbase (or 6sense).
Experience managing integrated campaigns and collaborating across content, events, and demand gen functions.
Understanding of marketing analytics tools (e.g., Tableau, Looker, Google Data Studio).
Familiarity with AI tools or marketing automation workflows required.

Nice To Haves

Lifecycle marketing: Expertise in lifecycle marketing, including design and optimization of multi-stage nurture and engagement programs.
Marketing automation expertise: Strong command of marketing automation platforms and deep integration knowledge with Salesforce. Knowledge of Marketo required, HubSpot a plus.
Account based marketing: Experience with ABM and intent tools to drive meaningful engagement and funnel movement.
Data and analytics skills: Advanced analytical skills with the ability to build and interpret dashboards tracking funnel metrics, conversion rates, and velocity. Ability to use this data to optimize and continually refine our process to convert throughout the funnel.
AI workflow and automation tools: Proficiency using AI workflow and automation tools to streamline campaign execution and personalization.
Cross-functional project management and collaboration: Able to motivate, engage and work effectively across a fast-paced, multidisciplinary team to ensure high-quality results.

Responsibilities

Manage day-to-day operations in Marketo for campaign setup, lead scoring, routing, and nurture automation.
Maintain tight alignment between marketing automation, CRM (Salesforce), and ABM tools to ensure clean, reliable data.
Develop dashboards and analytics to track key KPIs — conversion rates, velocity, program attribution, and engagement trends.
Implement AI or workflow automation tools to streamline campaign execution, scoring, and content personalization.
Partner with cross-functional teams to develop assets aligned with lifecycle goals including nurture email series, case studies, product updates, and conversion-focused landing pages.
Execute integrated campaigns that connect content, email, paid media, and event channels to move leads through the funnel.
Support field and event marketing initiatives (webinars, roundtables, sponsored events) with targeted lifecycle pre- and post-event communications.
Ensure campaign execution aligns with audience stage, persona, and engagement signals.
Work closely with growth marketing on demand gen initiatives to ensure smooth transition from awareness to engagement.
Collaborate with sales and RevOps to align lifecycle definitions, scoring models, and reporting standards.
Partner with ABM and content marketing teams to ensure cohesive customer experiences across all touchpoints.

Benefits

InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1.
401(k) plan with company match
Flexible vacation policy
Paid family leave
Best-in-class health care benefits

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