Lifecycle & Marketing Operations Automation Manager
About The Position
Bizee is transforming from a transaction-led business into a subscription-first, platform-powered company that supports entrepreneurs across the full lifecycle of their business from formation through compliance, growth, and long-term success. Lifecycle marketing is a core growth lever in this transformation. We are building a behavior-driven, automated lifecycle engine across email and SMS that improves conversion, activation, retention, and lifetime value. Role Overview The Senior Lifecycle Automation & Marketing Operations Manager is the hands-on technical owner of lifecycle execution and HubSpot operations. This role sits at the intersection of lifecycle marketing, marketing operations, and technical systems. You will personally build, operate, integrate, and optimize the lifecycle automation engine ensuring it is reliable, scalable, and deeply connected to product and data systems. This is not a strategy-only or coordination role. If lifecycle programs, data flows, or automations are broken or inefficient, you diagnose and fix them directly.
Requirements
- 6+ years in lifecycle marketing, marketing automation, marketing operations, or RevOps-adjacent roles.
- Deep, hands-on experience owning and operating HubSpot Marketing Hub.
- Proven experience building complex, event-driven lifecycle automation.
- Experience running email and SMS programs end-to-end.
- Strong technical, analytical, and operational mindset.
- Subscription, SaaS, or compliance-driven business experience.
Nice To Haves
- Experience integrating product event data into HubSpot.
- Experience with HubSpot Ops Hub, custom integrations, or CDPs.
- Experience designing lifecycle flows that escalate to Sales or Support.
Responsibilities
- Design, build, and operate end-to-end lifecycle programs across acquisition, onboarding, expansion, retention, and win-back.
- Personally build and maintain HubSpot workflows, including: Event-driven and behavioral triggers Branching logic and conditional paths Re-enrollment rules and goal tracking Suppression logic and frequency controls
- Own email and SMS orchestration, including sequencing, timing, and fallback logic.
- Serve as the primary technical owner and administrator of HubSpot Marketing Hub.
- Architect and govern lifecycle stages, segmentation logic, and data standards.
- Own integration design and reliability between HubSpot and: Product and behavioral event pipelines CRM and RevOps systems SMS, notification, and messaging providers
- Partner with Data, Product, and RevOps to ensure accurate event ingestion, identity resolution, and attribution.
- Own consent management, deliverability, QA processes, and system hygiene.
- Own end-to-end operational QA for lifecycle programs.
- Monitor live campaigns, automations, and data pipelines for errors or degradation.
- Troubleshoot issues directly and implement fixes without handoffs.
- Use analytics tools (HubSpot reporting, Amplitude, ThoughtSpot) to diagnose funnel drop-offs and lifecycle performance drivers.
- Enable high-velocity experimentation through clean data, reliable automation, and repeatable frameworks.
- Make prioritization trade-offs across speed, quality, scalability, and technical debt.
- Recommend execution paths that protect long-term system health while delivering near-term impact.
- Clearly communicate technical constraints, risks, and recommendations to stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
