Marketing Operations & Fundraising Coordinator

Salem Media Group, Inc

2d • $70,000 - $90,000

About The Position

Salem Cultivate, division of Salem Media, offers an exceptional opportunity for a Marketing Operations & Fundraising Coordinator.
The Marketing Operations & Fundraising Coordinator is responsible for the execution, setup, and operational management of Salem Media Group’s digital fundraising and lead-generation campaigns, known as Salem Cultivate. This role ensures campaigns launch correctly, offers and donation flows work end-to-end, donors receive proper follow-up, and marketing systems remain clean and functional.
This is a hands-on, systems-driven role that works closely with Sales, Marketing Operations, Design, Email, and external ministry partners. The ideal candidate is highly organized, detail-oriented, and comfortable working inside marketing platforms, spreadsheets, and workflows every day.
This role does not own revenue forecasting or billing, but plays a critical role in campaign quality, donor experience, and client satisfaction.

Requirements

• 2–4 years of experience in: Marketing operations Digital marketing coordination Fundraising or nonprofit marketing
• Hands-on experience with: Email marketing platforms (ActiveCampaign, HubSpot, or similar) Spreadsheet-based reporting (Google Sheets / Excel)
• Strong attention to detail and process discipline
• Ability to manage multiple campaigns simultaneously
• Clear written communication skills for internal and client coordination

Nice To Haves

• Experience with donation or fundraising platforms (RaiseDonors, Virtuous, Classy, Stripe)
• Familiarity with: CPL or performance-based marketing models Zapier or n8n automations Text marketing platforms
• Experience working in media, nonprofit, or subscription-based organizations
• Comfort working cross-functionally with sales, design, email, and technical team

Responsibilities

• Build and manage campaign components across: Email marketing platforms (ActiveCampaign) Landing pages and offers (Acquire) Donation platforms (RaiseDonors, VirtuousRaise, Classy, client-hosted pages)
• Coordinate campaign launches by ensuring: Creative Brief captures the unique strategy we have outlined Creative assets are approved and correctly implemented URLs, UTMs, and confirmation pages function properly Automations and integrations are tested before go-live
• Support Cost Per Lead and Cultivate fundraising campaigns from kickoff through live execution
• Create and maintain: Downloadable PDF offers Freebie multi-email campaigns Secondary and post-offers promotional placements Alert bars and on-site promotions
• Ensure all offers meet internal requirements (PDF format, imagery, expiration dates, tracking)
• Coordinate with internal email and editorial teams to schedule and verify placements
• Maintain organized asset folders and reporting sheets for each client
• Ensure donor follow-up workflows are executed correctly, including: Thank-you calls (via call center coordination) Handwritten postcards (Handwrytten) Upsell and fulfillment handoffs
• Manually process donor tagging and exports when integrations are unavailable or fail
• Verify donor data accuracy across platforms
• Perform ongoing maintenance in ActiveCampaign, including: Tag management List hygiene and unsubscribes Monthly cleanup after lead validations
• Assist with basic troubleshooting of automations, zaps, and integrations
• Document processes, exceptions, and fixes to support team continuity
• Prepare and update campaign reporting sheets
• Support Campaign Operations & Revenue Manager with: Lead exports Validation files Campaign documentation
• Confirm campaign data is complete and accurate before handoff to finance or sales
• Track and document A/B tests and optimizations in internal knowledge systems

Benefits

• We offer a competitive benefits package, including health, dental, vision, and life insurance, a health savings account (HSA) and flexible spending account (FSA) options, a 401(k), generous paid time off, 8 paid company holidays, 2 floating holidays, pet benefits, and an employee assistance program (EAP).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed