Coordinator, Marketing Operations

Vera Bradley • Roanoke, IN

2d

About The Position

The Coordinator, Marketing Operations supports the execution of brand and digital marketing initiatives across omni-channel environments. This role manages project lifecycles, including planning, briefing, coordination, execution, and quality assurance across all Digital Media (email, Paid Social, Ecommerce, SMS, seasonal brand campaigns, product packaging, collaborations, licensing, and corporate communications). This role partners with internal teams and external vendors to ensure on-time, accurate, and brand-right delivery of all marketing assets.

Requirements

• Bachelor’s Degree (preferred in Marketing, Advertising or related field)
• 1-2 years project coordination experience
• Strong interpersonal, written, and verbal communication skills.
• Proven ability to deliver successful digital and ecommerce initiatives (digital focus).
• Ability to prioritize, multitask, manage time effectively, and work in a ‑fast paced‑ retail environment.
• Strong organizational skills with excellent attention to detail and follow through‑.
• Problem-solving skills with the ability to apply proven solutions.
• Ability to build and maintain rapport internally and externally; confidence and tact in communication.
• Understanding key business drivers and how they impact marketing work (digital focus).
• Strong PC and Mac skills including Microsoft Office Suite and project management tools; strong PowerPoint and Excel skills preferred.

Nice To Haves

• Marketing agency or corporate/marketing communications department experience preferred
• Passion for a path in brand marketing in a retail environment
• Knowledge of graphic design a plus

Responsibilities

• Project Scoping & Coordination Collects and consolidates the scope of work across all marketing channels based on business needs, internal stakeholder input, and brand guidelines.
• Writes thorough marketing and project briefs for brand assets, email/SMS, site content, packaging, collaborations, or other initiatives.
• Identifies appropriate creative or resource teams needed to complete project tasks.
• Sets, communicates, and manages deadlines for internal partners and external vendors.
• Project Management & Execution Manages projects through their full lifecycle, including maintaining project documentation, status updates, and calendars for brand and digital initiatives.
• Supports execution of omni-channel marketing materials including seasonal packaging, collaborations, licensing assets, email, SMS, and onsite content.
• Coordinates review and approval processes internally and externally, including routing through licensing or collaboration partner portals when needed.
• Ensures all marketing materials meet brand, legal, and partner guidelines through meticulous proofing.
• Initiates and/or lead project meetings to establish timelines, goals, and next steps.
• Identifies and escalates project risks as needed to protect timelines and quality.
• Cross Functional Collaboration Builds strong relationships with internal stakeholders and serve as a key point of contact for brand and digital marketing projects.
• Works collaboratively across cross-functional teams to improve internal processes and streamline workflows.
• Performance Tracking Monitors the success of projects by tracking KPIs as defined by brand and digital marketing leaders.
• Other Duties Perform other duties as assigned.

Benefits

• Health Benefits VRA offers a variety of medical, dental and vision programs to meet your family’s health care needs.
• Medical plan options including both a HDHP/HSA plan and a PPO plan
• Dental
• Vision
• Flexible spending accounts
• Survivor Benefits Life insurance provides peace of mind for your family should the unexpected happen.
• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
• Income Protection If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.
• Short-term disability
• Long-term disability
• Paid family medical leave
• Retirement Plan The VRA 401k plan helps you accumulate savings for retirement
• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
• Paid Time Off Enjoy generous time off programs.
• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
• Give Back Opportunities VRA offers the opportunity to serve your community.
• Voluntary Time Off
• Holistic Wellness Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement
• Product Discount Generous employee discount on Vera Bradley products
• Ancillary Benefits and Programs Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level