Marketing Operations & Automation Specialist

CDS Global•South San Francisco, CA

10h•$90,000 - $100,000

About The Position

The Marketing Operations & Automation Specialist is a hands-on, tactical role responsible for owning and enabling both marketing operations and digital campaign execution. This position plays a critical role in building, maintaining, and continuously improving marketing workflows, leveraging automation and emerging technologies such as AI, and supporting the execution of digital marketing campaigns across email, landing pages, and paid media. Reporting to the Senior Digital Marketing Manager, this role serves as an operational backbone for the marketing team, helping ensure marketing processes are efficient, campaigns are executed on time and with quality, and data from multiple platforms is integrated and accessible to support decision-making. The Specialist proactively identifies inefficiencies, recommends improvements, and helps evolve how marketing work gets done—not just how campaigns are executed. The position serves as a key contributor to the ongoing evolution of the marketing technology stack and actively supports the adoption and experimentation of AI-driven workflows, automation, and scalable digital content creation.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
3–5 years of experience in digital marketing, marketing operations, or a similar hands-on marketing role requiring both execution and operational problem-solving.
Experience working with marketing automation platforms such as Eloqua, HubSpot, Marketo, Pardot, or similar tools.
Working knowledge of marketing analytics, data integration, and performance reporting.
Hands-on experience experimenting with AI tools used in marketing, or a demonstrated ability to quickly learn and apply emerging AI and automation technologies.
Working knowledge of the integration between marketing automation platforms, CRM systems, websites, and analytics tools.
Experience configuring, managing, and optimizing marketing automation workflows, including campaign setup, segmentation, and process improvement.
Familiarity with AI-driven marketing tools (e.g., workflow automation, content generation, video creation) and an interest in testing and evaluating new AI capabilities.
Experience with data analysis, dashboard creation, and performance reporting using marketing and analytics platforms.
Experience supporting digital marketing campaigns, including email, advertising, and landing page execution.
Experience with data operations tools such as ZoomInfo Ringlead or similar platforms used for list uploads, routing, and data management.
Basic understanding of HTML/CSS and ability to troubleshoot digital marketing assets.
Ability to design, document, and improve repeatable marketing processes and workflows.
Experience implementing quality control, testing, and troubleshooting processes across marketing campaigns and platforms.
Ability to collaborate effectively across cross-functional teams and work well in a team-oriented environment.
Strong organizational and time-management skills, with the ability to manage multiple projects in a fast-paced environment.
Clear and professional written and verbal communication skills.
Detail-oriented, proactive, and comfortable working in a hands-on, execution-focused role.
Comfortable working independently, identifying problems, and proposing solutions without waiting for direction.
Curious mindset with a willingness to learn, test, and adapt—especially with emerging technologies and AI-driven tools.

Responsibilities

Own the day-to-day execution and optimization of marketing operations, including the setup, execution, and continuous improvement of automated marketing workflows across marketing platforms (e.g., Eloqua, HubSpot, ZoomInfo, CRM integrations).
Manage data operations activities, including uploading, processing, and routing lists using tools such as ZoomInfo Ringlead or similar platforms to support marketing and sales initiatives, with accountability for data accuracy, consistency, and quality.
Proactively experiment with and apply AI-powered marketing tools to improve efficiency, quality, and scalability, including workflow automation, content generation, and AI-assisted video creation for digital campaigns.
Create and maintain dashboards and performance reports that integrate data from multiple marketing and analytics platforms, ensuring insights are actionable and aligned to campaign and business objectives.
Partner with marketing leadership to evaluate, implement, and optimize marketing technology tools and processes to support ongoing improvements in efficiency and scalability.
Build, maintain, and update landing pages for digital marketing campaigns using no-code or low-code platforms (e.g., Ion or similar tools), following established standards and best practices.
Support the execution of email marketing campaigns, including build, testing, deployment, troubleshooting, and quality assurance.
Assist with the setup, execution, and monitoring of digital advertising campaigns, including coordination of assets, tracking, and performance measurement.
Own and maintain documentation, best practices, and process guidelines related to marketing platforms, workflows, and campaign execution.
While the role is hands-on, the focus is on building scalable, repeatable processes rather than one-off campaign execution.