Marketing Operations Associate

GitHub, Inc.

3h•$68,200 - $181,000•Remote

About The Position

GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot. GitHub is looking for a Marketing Operations Associate to join their Global Marketing Operations team. This role focuses on supporting the execution of world-class marketing campaigns by triaging requests and collaborating daily with Microsoft’s Campaign Operation teams. The primary responsibilities include building Marketo Programs and Emails in Microsoft’s bespoke Marketo instance, monitoring the lead management system, and identifying gaps and opportunities in the marketing tech stack. GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting, and home to the biggest open-source community. They are a remote-first company and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support employees.

Requirements

3+ years experience in sales operations, marketing operations, or a related field OR Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 1+ year(s) experience in sales operations, marketing operations, or a related field OR equivalent experience.
1+ year(s) experience with technology process improvement.
1+ year(s) marketing operations experience with a Global B2B software company.
1+ year(s) experience with marketing B2B reporting (e.g., Salesforce, Looker, Tableau, Power BI).
1+ year(s) experience with CRM technologies (e.g., Salesforce).
2+ years of experience with Eloqua or Marketo.

Nice To Haves

4+ Years of Marketing Technology integration experience via APIs, Native Integration, Webhooks.
3+ Years of Content Management System (CMS) experience with platforms such as WordPress, Contentful, Squarespace etc.
3+ Years of HTML/CSS/JS Experience.
3+ Years of experience with SQL or Python.
Good understanding of B2B email/nurture marketing best practices, deliverability/governance, data quality management and marketing attribution models.
Demonstrated experience in converting business requirements into technical specifications for execution.

Responsibilities

Work across the Marketing Operations team on all aspects of program/campaign operations from audience targeting, list uploads, email creation, program execution, and program measurement.
Serve as a Marketing Operations project lead for cross functional campaign initiatives that ensure the projects are demonstrating best in class Marketing Operations practices.
Actively identify and remove obstacles preventing our Marketing teams from realizing their campaign execution in Marketo and Microsoft’s Lead Management System.
Architecting and administering Eloqua & SendGrid architecture to sustain our custom lead flow processes to support other Marketing Ops team members.
Manage and influence stakeholder expectations by providing robust communication plans, driving action, and align deliverables for campaign execution that sits in Marketing and Revenue Pods that pertain to; email orchestration, analytics insights, new nurture and architecture initiatives.
Escalate stakeholder issues to other Marketing Operation team members and provide solutions to obstacles that you encounter in the campaign process.
Audit and monitor GitHub’s entire lead flow process to ensure that we remove gaps and find areas of improvement in our lead flow to maximize conversion rates and drive pipeline growth.
Document, maintain, and evangelize Marketing Operation frameworks and processes to drive consistency across multiple partners.
Audit and monitor GitHub’s marketing technologies and database utilization to ensure that we’re maximizing our marketable database and technologies.
Monitor and debug our marketing data logs, flows, and pipelines to understand where data and process can be improve.