ASSOCIATE DIRECTOR, MARKETING OPERATIONS

Eugia US LLC•East Windsor Township, NJ

1d•$175,000 - $200,000•Hybrid

About The Position

Eugia is US-based independent specialty pharmaceutical company focused on generic sterile injectables, oncology, hormones, and ophthalmic medicines. Eugia has best-in-class, dedicated manufacturing and R&D capabilities to meet customer needs as they emerge. We are committed to consistently providing our customers with high quality specialty medicines. Eugia’s mission is to make the process of buying specialty pharmaceutical products an experience customers look forward to, and our vision is to become synonymous with excellent customer service and continuously improve upon this excellence by being transparent, responsive, and consistent. We are expanding Eugia’s capabilities to include the manufacture of highly complex injectables to answer that need. Eugia is the partner of choice to deliver on the promise of generic specialty pharmaceuticals. The Associate Director, Marketing Operations is a key leader within the Marketing Operations team and is responsible for owning and driving the strategy and performance of a portfolio of sterile injectable pharmaceutical products across acute and non-acute care settings. This role encompasses full P&L accountability and integrates product lifecycle management, advanced forecasting, pricing strategy, competitive intelligence, and promotional marketing to maximize revenue, profitability, and long-term portfolio value. This individual will lead cross-functional efforts to shape and execute U.S. market strategies, oversee annual marketing planning, and influence business development priorities. He/She will provide forward-looking, data-driven insights to guide molecule strategies, forecasts, and investment decisions, while driving alignment and accountability across Sales, Supply Chain, Regulatory, and senior leadership. This role serves as a central strategic leader, facilitating high-impact discussions, influencing key decisions, and advancing organizational growth initiatives across the Eugia and Aurobindo family of companies. This position reports to the Senior Director of Marketing Operations and is based onsite in East Windsor, NJ, with one (1) remote day per week.

Requirements

Solid analytical, strategic thinking, and problem‑solving skills
Demonstrated ability to interpret data and develop compelling messaging for clinicians and institutional buyers
Advanced Excel skills (v‑lookup, pivot tables, formulas)
Experience with IQVIA, IPD Analytics, or similar data sources
Strong communication and cross‑functional leadership skills
Ability to manage multiple projects and prioritize effectively
Experience in generic pharmaceutical marketing required; injectable experience preferred
Proficiency in Microsoft Office and Power BI preferred
Ability to work onsite in East Windsor, NJ and travel up to 20%
Bachelor’s degree required; MBA preferred
8-10 years of experience in analytics, finance, generic pharmaceutical marketing, or product management
Direct experience with generic injectables

Responsibilities

Own P&L for assigned molecules, including pricing, forecasting, bids, budget management, and financial performance tracking
Lead key components of marketing planning (annual marketing plan) in conjunction with the Head of Marketing, including competitive research, market landscape analysis, and development of molecule plans and budgets; contribute to leadership presentations
Lead development and execution of short‑ and long‑term product strategies to achieve revenue, margin, and market share targets
Build advanced forecasting models, including scenario planning (competitive entry, supply constraints, market shifts)
Conduct deep competitive intelligence using IQVIA, IPD, and other sources; synthesize insights into actionable recommendations
Develop and refine product positioning, value propositions, and differentiation strategies
Collaborate with Sales to support selling efforts, develop customer messaging, and identify new bid opportunities
Lead cross‑functional working groups (Sales, Supply Chain, Regulatory) to ensure alignment on product performance and strategy
Identify risks and opportunities through market analysis and provide strategic recommendations to leadership
Support marketing development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through and contract compliance
Monitor product performance and competitive landscape to optimize plans and meet forecasts
For the entire injectable product portfolio, provide pricing analyses including recommendations on pricing approvals for new business opportunities, price changes, RORFs, and RPFs. To include acute and non-acute classes of trade.
Provide analyses to present to leadership to be used for final pricing approvals including but not limited to gross to net calculations, competitive intelligence, pricing tiers, price/volume matrixes, and WAC price recommendations
Cross collaboration with Sales Operations team in terms of government pricing where applicable
Own website content, ensuring accuracy, differentiation, and alignment with brand and portfolio strategy
Maintain and keep employer branding and messaging relating products and portfolio on our website and LinkedIn consistent and up to date
Monitor digital engagement metrics and use insights to refine messaging and promotional tactics
Oversee marketing communications in developing and implementing social media outreach and content to LinkedIn and email/email campaigns
Create and execute lifecycle strategies for generic drug products, including SKU optimization, cost management, and discontinuation planning
Evaluate opportunities for new strengths, pack sizes, or formulations to maintain competitiveness in the generic pharmaceutical landscape
Deliver portfolio insights related to price erosion, competitive ANDA approvals, and margin performance to guide senior marketing leadership
Manage vendor selection and relationships, including evaluation of services, contract terms, and performance; incorporate cross-functional feedback, support negotiations, and ensure partnerships align with product strategy and marketing objectives
Development of messaging to customer regarding product specifications or “highlights” – differentiation to drive product adoption/customer buy
Oversee strategy, messaging, and execution approach for relevant trade shows and exhibitions; develop plans specific to products in your portfolio
Understand distinct needs of customers across acute and non-acute care settings to develop tailored communications, value propositions, and engagement solutions
May take on team management responsibilities as the role evolves
This is not an exhaustive list of all responsibilities, duties, skills, efforts, or requirements associated with the role. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned with or without notice.

Benefits

Medical Insurance: Choice of four Horizon Blue Cross Blue Shield of New Jersey plans —Premiums and coverage vary by plan.
Prescription Coverage: Included with medical insurance
Dental Insurance: Choice of three plans - DHMO, Core PPO, or Buy Up PPO plans.
Vision Insurance: Choice of two plans - Base and Buy Up options.
Life and AD&D Insurance: Company-paid Basic Life and AD&D (1x annual salary up to a specified maximum), with optional Supplemental coverage.
Disability Insurance: Voluntary Short-Term Disability (employee-paid); Long-Term Disability is company-paid.
Flexible Spending Accounts (FSAs): Available for health care and dependent care expenses.
Health Savings Account (HSA): Offered with HDHP enrollment; employee-funded.
Voluntary Benefits: Identity Theft Protection, Critical Illness Insurance, Accident Insurance, and Legal Insurance (all employee-paid).
Employee Assistance Program (EAP): Confidential support services at no cost.
401(k) Retirement Plan: Pre-tax and Roth contribution options available, with company match; vesting applies.
Paid Time Off: Includes vacation, PTO, and company holidays (varies by role and tenure).
Employee Referral Program: $1,000 bonus for each qualified hire you refer.