Marketing Operations Associate

Omada Health

28d•Remote

About The Position

As a Marketing Operations Associate at Omada Health, you’ll work with internal stakeholders to schedule, build, launch, and report on consumer-facing campaigns in Braze. You’ll be directly responsible for guiding end users throughout their Omada journey from Day 1 of their program through messaging (email, push notifications, and SMS). These campaigns will require advanced data analysis and attention to detail. Beyond your weekly campaign work, you’ll own strategic initiatives to evolve our craft and scale our efforts. Working with the Marketing Operations Associate Manager to plan, build and deploy high impact campaigns, you’ll work cross functionally with Omada’s Product Team and Omada Health as a whole to build/execute test strategies, advise on campaign deployment, maintain campaign success and member satisfaction. Successful messaging is integral to reaching Omada program members and helping them be successful in this journey, notifying them about new program features, lessons and more. As a Marketing Operations Associate at Omada Health, you’ll work with internal stakeholders to build, QA, troubleshoot and launch campaigns through Braze. You’ll also be directly responsible for understanding the complex nature of our data structure to better drive campaign success. Beyond your weekly campaign work, you’ll own strategic initiatives to evolve our craft and scale our efforts. Working in tandem with the Marketing Operations Manager to plan, build and deploy high impact campaigns, this role is extremely important to Omada Health as a whole. Successful messaging campaigns through email, app push notifications, and SMS are integral to a seamless user experience.

Requirements

Have 2+ years of marketing automation experience in Braze
Project Management Skills: you are able to work in a fast paced environment and manage your time and projects without dropping deadlines
Previous experience building and executing on complex test designs
Database management expertise: you are comfortable working with data to manage distinct contact lists/segments
Experience with marketing and project management tools- Braze, Asana, basic data analysis, data manipulation and analysis in spreadsheets
Fundamental understanding of, and basic proficiency in HTML and CSS

Responsibilities

Work with internal stakeholders to schedule, build, launch, and report on consumer-facing campaigns in Braze
Guide end users throughout their Omada journey from Day 1 of their program through messaging (email, push notifications, and SMS)
Build/execute test strategies
Advise on campaign deployment
Maintain campaign success and member satisfaction
Build, QA, troubleshoot and launch campaigns through Braze
Understand the complex nature of our data structure to better drive campaign success
Own strategic initiatives to evolve our craft and scale our efforts
Plan, build and deploy high impact campaigns