Associate Manager, Lifecycle Marketing Operations
About The Position
Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. Come build with us! Overview: We are looking for an Associate Manager, Lifecycle Marketing Ops, to join the CLM team at Aura. The ideal candidate lives and breathes Braze and loves setting up, QA’ing, monitoring, and reporting on cross-channel lifecycle campaigns that have a direct impact on ROI. The candidate will also have the unique opportunity to step outside a traditional ops function and partner with the D2C lifecycle members on prospect and member testing plans. If you love ops and data and are looking to get more involved in testing ideation - this role is for you!
Requirements
- 2-4 years of experience in marketing operations for a D2C-focused brand or product
- At least 1 year of operations experience within Braze. Must have owned email, in-app, push, and banner card campaigns.
- Experience with email builder tools (i.e. Stripo)
- Proficiency in Braze reporting, Tableau, Excel, and other reporting tools
- Experience writing QA instructions for CLM tests to ensure all stakeholders are aligned on the outcome
- Experience in analyzing reports and providing test results to stakeholders in a succinct manner
- Excellent attention to detail and communication skills
- Self-starter who is looking to work in a growing, fast-paced environment with a fun CLM team!
Nice To Haves
- Braze certifications are a plus!
Responsibilities
- Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze
- Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on
- Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met
- Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams
- Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation
- Partner with PMM on promotional cycles, owning the delivery schedule for CLM
- Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach.
- Analyze test results and provide insights to help drive future test cycles
Benefits
- Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
501-1,000 employees
