Marketing & Member Engagement Manager - Online Retirement Platform

Silvur

13d

About The Position

As the Marketing & Member Engagement Manager for our online retirement platform, you’ll be responsible for both B2B and D2C marketing efforts that drive awareness for –and ultimately adoption– of our SaaS online retirement platform among credit unions and their older members. You will support our sales team by providing the marketing campaigns and collateral that will help them convert prospects onto our SaaS platform. Of equal responsibility, you will own driving adoption and usage of the platform among members at our live credit union partners, working with the partner marketing teams as needed to meet goals. You’ll own multi-channel marketing strategies, while also being responsible for content, execution, optimization, and reporting, as well necessary coordination/communication with the marketing teams at our credit union partners. This role will directly impact how effectively we engage members around our retirement tools/resources and convert education into measurable results for Silvur.

Requirements

6+ years of marketing experience, including cross-channel and performance marketing
A track record of planning and optimizing campaigns that drive measurable results
Strong project management skills—you can juggle multiple campaigns and stakeholders without missing deadlines
Excellent communication and collaboration skills—you enjoy working with partners and internal teams to align strategy
A data-driven mindset and comfort using metrics to inform decisions and outcomes
A knack for writing clear, compelling copy across formats (email, web, social, print)
Comfort working in a fast-paced, startup-like environment where you're empowered to test, learn, and iterate
Familiarity with CMS platforms, marketing automation tools, and campaign tracking systems (e.g. Hubspot)

Nice To Haves

An interest in financial services, Medicare/insurance, B2B marketing, and/or marketing to and supporting older adults are a plus

Responsibilities

B2B Sales Support & Enablement
Build and oversee cross-channel marketing campaigns that target all stages of the sales funnel
Create and manage sales collateral and workflows that help sales convert leads and prospects
Collaborate with the Sales team to discuss challenges and brainstorm possible marketing solutions
D2C and B2B2C Cross-Channel Marketing Campaign Strategy, Execution, & Optimization
Manage strategy and calendar for multi-channel marketing campaigns across credit union partners (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
Current email efforts include twice weekly newsletters to platform users and monthly adoption campaigns
Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI
Align content and cadence with each credit union's internal marketing efforts and collaborate with credit union partners for reviews/approvals when needed
Content Creation & Management
Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
Work with the Marketing Manager for Medicare to ensure any mentions of Medicare meet brand standards and regulatory requirements
Deliver assets to each partner as needed and oversee review/approval process with partner marketing teams
Performance Dashboard & Reporting
Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
Deliver monthly insights and strategic recommendations based on performance data and partner feedback
Credit Union Collaboration
Act as the primary liaison to credit union marketing leads regarding platform-specific efforts
Customize outreach strategies for each partner’s preferred marketing channels
Support co-branded messaging and share best practices

Benefits

Employees receive a total compensation package including salary, options, health benefits (healthcare, vision, and dental), paid time off + holidays, and 401k with employer contribution.
You may choose the technology you need to help you excel in your role.
You will work in a flexible environment with an impact-driven, high-growth team that is changing the future of retirement healthcare.

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