Marketing Manager- Retirement Investments

T. Rowe Price • Owings Mills, MD

1d • $85,000 - $181,000 • Remote

About The Position

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou’ll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you’ll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity . Join us for the opportunity to g row and make a difference in ways that matter to you . Role Summary Contributes substantively to cross-functional teams dedicated to developing and executing multi-channel marketing plans specifically designed to position T. Rowe Price investment products and retirement plan solutions to plan sponsors and retirement advisors. Utilizes data-driven insights to refine strategies and tactics, ensuring alignment with Retirement Plan Services Segment Marketing objectives.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Nice To Haves

• Demonstrated experience marketing investment products specifically within the retirement plan space (e.g., 401(k), 403(b), defined contribution, defined benefit plans), especially to plan sponsors and/or financial advisors.
• Experience developing tailored messaging and content for institutional audiences, including benefits committees, HR teams, or retirement plan consultants.
• Strong analytical skills with a track record of leveraging campaign performance data to optimize marketing strategies for institutional clients.

Responsibilities

• Collaborates closely with cross-functional partners—including Retirement Plan Services segment leads, sales, and product teams—to design and execute targeted multichannel marketing campaigns that engage plan sponsors and retirement advisors.
• Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.
• Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
• Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.
• Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
• Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees