Marketing Manager

Nexthop Systems Inc • Santa Clara, CA

50d

About The Position

As Marketing Manager, you’ll play a key role in driving awareness, thought leadership, and demand across digital and real-world touchpoints. You’ll lead campaign development, manage social and content strategy, and own the execution of industry events—from booth planning to speaking opportunities. This role is a great fit for someone with strong project management skills, a creative mindset, and with experience in marketing to technical audiences. It’s a great opportunity to work closely with the Nexthop leadership team and help amplify their vision.

Requirements

• Bachelor’s degree with 7+ years of experience in B2B tech marketing, ideally in cloud, infrastructure, AI, or Networking solutions companies.
• Experience managing events end-to-end—from planning to post-event follow-up and ROI tracking.
• Hands-on experience with social media platforms and scheduling/analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Proven ability to create and manage content calendars aligned to broader marketing goals.
• Strong project management and organizational skills and the ability to juggle multiple initiatives simultaneously.
• Excellent writing, editing, and storytelling abilities with a technical audience in mind.
• Familiarity with tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads.

Nice To Haves

• experience engaging with open-source or developer communities, or organizing meetups/hackathons or working with AI tools for marketing

Responsibilities

• Develop and lead marketing campaigns that drive awareness, engagement, and pipeline growth.
• Manage content development strategy across formats - blogs, whitepapers, landing pages, social posts, case studies, and more.
• Co-ordinate product go-to-market launches and announcements.
• Analyze and report on campaign performance, making recommendations based on data and insights.
• Own event strategy and execution—from identifying key industry events (AI, networking, infrastructure) to managing logistics, budget, vendor coordination, and onsite presence. Generate brand awareness at events.
• Support speaking engagements and panel submissions for company executives and technical leaders.
• Track ROI on event participation and experiment with hybrid or virtual experiences to expand reach.
• Manage and grow our social media presence (LinkedIn, X/Twitter, YouTube, etc.) with a focus on engaging engineers, data scientists, and industry influencers.
• Plan and publish social content that aligns with product milestones, industry events, thought leadership, and cultural moments.
• Monitor performance metrics and optimize based on audience insights.
• Measure and report on performance across campaigns and channels (digital, events, content, social).
• Use insights to iterate, optimize, and recommend new initiatives or improvements.

Benefits

• Our company bolsters all the advantages of working at a startup with the expertise of a seasoned team who have successfully built startups into thriving companies. Here you’ll have the unique opportunity to collaborate and learn from top-tier engineers, while still working on mission critical projects. If you are excited to learn, solve hard problems at the forefront of computer systems, and be a part of shaping a burgeoning company, this is the place for you.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level