Marketing Manager

Hub International Insurance•Chicago, IL

14d•$75,000 - $95,000

About The Position

Specialty Program Group (SPG) is one of North America’s fastest-growing specialty insurance holding companies — managing a $600M+ portfolio of brands across niche industries. Our marketing team operates as an in-house agency and center of excellence , supporting more than 30 specialty insurance businesses with brand strategy, digital marketing, communications, and growth initiatives. We’re seeking a Marketing Manager to play a key role in driving marketing excellence across SPG’s portfolio. This position blends strategic thinking with hands-on execution — ideal for someone who can manage multiple brands, balance creative storytelling with data-driven decision making, and collaborate across divisions, partners, and leadership teams. The Marketing Manager will work closely with the Senior Manager of Marketing & Communications to execute multi-brand campaigns, manage cross-divisional projects, and ensure alignment between SPG corporate initiatives and individual portfolio brands. This role requires a strong executor, someone comfortable coordinating many moving parts, supporting internal launches, and maintaining consistency across dozens of brands and communication channels.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
5–7 years of marketing experience, preferably in B2B, insurance, or financial services.
Proven experience in multi-brand marketing or agency-style environments.
Strong grasp of digital marketing, SEO, SEM, paid social, and content strategy.
Skilled in CRM, analytics, and automation tools (HubSpot, Salesforce, Google Ads, etc.).
Excellent project management and stakeholder communication skills.

Nice To Haves

Experience with AI-driven marketing tools (e.g., Jasper, ChatGPT, SurferSEO, AdCreative.ai, etc.) and familiarity with AI Search Optimization .
Strong creative sensibility and ability to collaborate effectively with design and content teams.
A balance of strategic vision and hands-on execution; thrives in a fast-paced, evolving environment.
Familiarity with the specialty insurance or wholesale insurance industry is a plus.

Responsibilities

Develop and manage integrated marketing campaigns (digital, social, email, content, and paid media) to support both SPG corporate and division-level goals.
Partner with SPG divisions and marketing leads to translate business objectives into actionable marketing plans.
Oversee campaign performance, analytics, and ROI — identifying optimization opportunities and scaling successful tactics.
Serve as the main point of coordination for multi-brand marketing projects, tracking tasks, approvals, and deliverables across design, PR, and digital teams.
Maintain and elevate SPG’s brand identity across 30+ portfolio brands.
Manage website updates, digital campaigns, and SEO/SEM performance in partnership with internal and external resources.
Support rollout of SPG’s new brand architecture , divisional launches, and website migrations.
Collaborate with designers, writers, and SMEs to produce high-impact content — including thought leadership, case studies, video scripts, and digital collateral.
Coordinate PR and internal/external communications to strengthen brand visibility and alignment.
Draft and edit internal/external marketing content such as newsletters, launch emails, and one-pagers.
Support webinar and event marketing, handling registration pages, post-event follow-up emails, and reporting.
Own campaign dashboards and performance reports using analytics tools (Google Analytics, HubSpot, etc.).
Present results and insights to leadership, recommending adjustments to improve engagement and conversion.
Work cross-functionally with Product Marketing, SEO, Paid Media, and Creative teams within the SPG Marketing Center of Excellence.
Manage project timelines, budgets, and vendor relationships to deliver on time and within scope.