Marketing Manager

Sprout Therapy PDX•Portland, OR

2d•$80,000 - $90,000•Hybrid

About The Position

The Marketing Manager will own and drive Sprout’s marketing function - executing strategy, building community presence, and directly contributing to new client volume. This is an individual contributor role with meaningful autonomy. You will not manage a team, but you will own outcomes. This role is best suited for someone with 4+ years of marketing experience who has independently managed channels and can move from strategy to execution without significant oversight. Healthcare or wellness experience is preferred but not required; comfort with learning HIPAA-compliant marketing practices is essential. Our marketing infrastructure is in active development-we have a blog content strategy, keyword targets, and a clear brand voice. You’ll be building on a foundation, not starting from scratch. This is a full-time, salaried position based in the Portland, OR area. The role is primarily remote, with approximately 20% in-person attendance required for events and community engagement. Compensation ranges from $80,000 - $90,000, depending on experience.

Requirements

Alignment with Sprout Therapy PDX’s culture, mission, and values
4+ years of marketing experience, with demonstrated ownership of channels (not just support)
Proven track record of using marketing to drive measurable business outcomes
Strong experience with website management (Squarespace preferred), social media, and using AI tools
Working knowledge of SEO strategy, Google Analytics, and Google Search Console
Excellent written communication skills; able to write, edit, and publish content independently
Self-directed and organized; comfortable executing without daily oversight

Nice To Haves

Experience in healthcare, behavioral health, wellness, or nonprofit environments
Experience with an SEO platform (Semrush, Ahrefs, or equivalent)
Experience building referral networks or community-based marketing programs
Familiarity with email marketing platforms (Mailchimp or equivalent)
Familiarity with HIPAA-compliant marketing practices and healthcare advertising constraints
Experience managing a marketing budget

Responsibilities

Client Acquisition & Growth
Own and drive marketing efforts with a primary focus on increasing new client volume
Monitor inbound inquiry trends and screening-to-intake conversion rates in collaboration with our Intake Coordinator
Identify and implement opportunities to increase visibility and inbound demand
Seek sponsorship and business development opportunities with aligned local businesses and organizations
Digital Presence
Maintain and update the company website (Squarespace)
Execute SEO strategy to improve search rankings and organic traffic, using tools including Google Search Console, Google Analytics, and an SEO platform (Semrush or equivalent)
Monitor website performance metrics and translate data into actionable improvements
Write, edit, and publish blog and social media content aligned with SEO, brand, and client acquisition goals
Maintain consistent brand voice and messaging across all digital platforms
Manage and grow social media channels (Instagram, LinkedIn, Facebook, TikTok)
Community & Referral Development
Build and maintain external referral relationships with community partners, listservs, and professional networks
Support and coordinate networking events and community outreach opportunities
Identify and execute opportunities to strengthen local brand presence in the Portland metro area
Operations & Budget
Manage the annual marketing budget (~$12,000-20,000), allocating across tools, content, events, and paid digital
Execute marketing initiatives independently from planning through completion
Stay organized across multiple projects with clear timelines and minimal oversight
Track, report, and optimize based on performance data