Marketing Manager

Totango

12d•$130,000 - $175,000

About The Position

The Marketing Manager is an executor who owns the full marketing function for Totango. In this role, you’ll operate as a manager of both the Marketing function, as well as a team of Sales Development Representatives (SDR), applying full lifecycle marketing tactics to bring in tangible, steady results. You’re comfortable executing on your own, have the skills to get started, aren’t afraid to ask questions, and don’t wait for permission. If you enjoy wearing multiple hats, moving quickly, and having a direct impact on outcomes, you’ll feel right at home in this role. You'll work directly with our CEO and cross-functional GTM leaders to build and execute a marketing strategy that drives pipeline, elevates our brand in the post-sales space, and scales our reach. You're a startup-minded, full-stack B2B SaaS marketer who can think strategically and execute relentlessly; often in the same hour. You have strong opinions (loosely held), don't believe anyone should be paid to just pontificate, and have a personality that jumps off the screen.

Requirements

Hands-on B2B SaaS marketing experience, ideally across both startup and growth-stage companies
Experience across all major marketing areas (not just one): demand gen, growth, SEO, content, product marketing, full lifecycle
A genuine player/coach mentality - equally comfortable crafting a go-to-market narrative and writing the email sequence yourself
A bias for action and a low tolerance for fluff
Comfort with ambiguity, fast pivots, and imperfect conditions. This is a get-things-done (and have fun doing it!) environment
Familiarity with modern marketing tools: Examples include Hubspot, Salesforce, Google Analytics, Google Tag Manager, UserGems, Outreach, Chilipiper, LinkedIn Campaign Manager, and others.
A big, positive, enthusiastic presence; someone people genuinely love being on calls with

Nice To Haves

You've marketed into post-sales, customer success, or RevOps
You've built or scaled executive thought leadership content that drives inbound and brand authority
You've experimented with AI-powered or highly automated marketing engines that create outsized leverage for small teams
You've helped a SaaS company sharpen its positioning and messaging through a major inflection point (pivot, new ICP, or category entry)

Responsibilities

End-to-end marketing strategy and execution - from positioning and messaging to campaigns and content
Demand generation and pipeline contribution in partnership with the sales and CS teams
Content marketing and thought leadership that positions Totango as the definitive voice in post-sales AI
Brand presence, social, and earned media - ensuring everything we put out reflects who we are
Marketing ops and tooling - owning the stack and making it work for a lean team
Reporting on what's working, iterating fast on what isn't, and communicating it clearly to leadership