Marketing Manager

Chartwell Law•Valley Forge, PA

1d•Remote

About The Position

The Marketing Manager plays a central role in shaping and executing the firm’s marketing vision, managing brand standards, digital platforms, social media, and strategic campaigns. Reporting to the Chief Business Development and Marketing Officer, this position supervises the marketing team and works closely with attorneys, firm leadership and members of the business development team to support events, content, communications, and rankings efforts. The ideal candidate brings strong leadership, creativity, and technical expertise to drive impactful marketing initiatives across the firm.

Requirements

5+ years of relevant experience, including experience in a law firm environment
Bachelor’s degree in marketing, communications, or a related field
Extensive experience with online and social media marketing
Advanced knowledge of corporate communications, marketing principles, and digital marketing concepts
Excellent leadership and team management skills
Familiarity with relevant marketing technology tools, as well as law firm rankings, awards, and publications
Strong understanding of digital marketing, SEO, and web analytics
Familiarity with Canva
Ability to work independently and collaboratively in a fast-paced team environment
Strong attention to detail to produce accurate, timely and complete work product
Strong written and verbal communication skills
Strong project management skills, initiative and the ability to manage multiple projects
Strong problem solving and analytical skills to make sound decisions
Proficiency in MS Office programs such as Outlook, Word, and Excel

Nice To Haves

Graphic design (Adobe Creative Suite) experience a plus

Responsibilities

Develop and execute comprehensive marketing plans to increase brand awareness and client engagement consistent with the firm’s strategic objectives and strategy
Lead and inspire a collaborative marketing team, fostering a culture of excellence
Develop and maintain the firm’s brand guidelines
Ensure consistency in branding and messaging across all marketing channels
Create and design marketing materials (brochures, newsletters, etc.) for digital and print using Canva and Adobe Creative Suite (InDesign, Photoshop). This may also include the coordination and supervision of design efforts with an external provider
Coordinate the production of the firm’s podcast
Oversee vendor management, production, and fulfilment of firm promotional products
Plan and execute marketing campaigns, including email marketing and other promotional activities
Oversee digital and social media marketing to enhance the firm’s profile, including active management of our social media channels and website
Partner with the business development team to coordinate firm events, sponsorships, and conferences
Management and coordination of efforts to update content on the firm’s website and intranet
Efficiently manage marketing budgets and resources
Work with the firm’s Content Specialist to develop and manage the firm’s PR strategy.
Manage the development of internal communications, such as firm updates and newsletters
Serve as a liaison between the firm and its travel management partners
Maintain and optimize the firm's marketing technology products
Assist with award and ranking calendar tracking and fulfillment
Track and analyze marketing metrics to measure the effectiveness of campaigns and strategies
Perform additional duties as needed