Marketing Manager

DogiZone•Rockville, MD

22h•$60,000 - $70,000•Onsite

About The Position

DogiZone® is a pet care company focused on providing safe, high-quality care for dogs while building strong relationships with both pets and their owners. Our mission is to create a trusted environment where dogs thrive and owners feel confident in the care their pets receive. We are currently in growth mode, with plans to expand from our current location to two additional company-owned locations and one franchise location in the near future. As we grow, we are investing in building a marketing team to support our current and future locations. Our leadership team believes that storytelling, brand authenticity, and engaging content will play a major role in our future success. We’re looking for a hands-on Marketing Manager whose primary goal is to drive new client acquisition while strengthening relationships with existing customers. A highly organized Marketing Manager to execute high-impact marketing initiatives. As DogiZone enters the early stages of franchising, this role will play a key part in helping build repeatable, local marketing systems that can scale across future locations. This role is ideal for someone who thrives in a hands-on environment and enjoys bringing campaigns to life across community events, social media, email marketing and more. You’ll work closely with senior leadership to execute marketing strategies and ensure consistent, engaging brand experiences across all channels.

Requirements

2–5 years of marketing experience, preferably in a service-based or local business
Experience managing social media accounts and content creation
Familiarity with email marketing platforms (Mailchimp, etc.)
Strong organizational and project management skills
Creative mindset with an eye for visual storytelling
Basic design skills (Canva or similar tools)
Comfortable analyzing performance metrics
Strong understanding of high-quality graphic design and brand presentation
Knowledge of direct response marketing principles (offers, urgency, conversion-focused campaigns)
Ability to write or collaborate on clear, compelling copy across email, social, and promotions
Hands-on and proactive—you make things happen
Detail-oriented and highly organized
Strong communicator and team player
Passion for dogs and customer experience

Nice To Haves

Event planning or coordination experience preferred

Responsibilities

Plan and execute on-site and local events (open houses, workshops, partnerships)
Coordinate logistics, vendors, promotions, and follow-up communications
Build relationships with local businesses, pet partners, and community organizations
Track event performance and ROI (attendance, leads, conversions)
Focus on driving measurable results: leads, bookings, and repeat visits—not just engagement metrics
Develop and execute a content calendar across platforms (Instagram, Facebook, TikTok, etc.)
Create engaging photo/video content showcasing services, dogs, and customer stories
Manage comments, messages, and community engagement
Monitor trends and optimize content for growth and reach
Build and send email campaigns (promotions, newsletters, lifecycle campaigns)
Segment audiences and personalize messaging for better engagement
Track performance metrics (open rates, click-through rates, conversions)
Support CRM updates and customer database management
Support promotions across services (training, daycare, boarding, grooming, retail)
Collaborate with operations to align messaging with business priorities
Assist with basic design using Canva or similar tools
Ensure consistent brand voice and visuals across all channels